Brands
Kohler’s new brand film pours luxury and innovation into every shower
MUMBAI: Nothing quite washes away the stress of the day like the perfect shower—unless, of course, it’s a Kohler shower. With its latest brand film, Kohler isn’t just turning on the tap; it’s turning up the luxury, redefining what it means to refresh, recharge, and reclaim the day. Because if high-powered CEOs can conquer boardrooms, why shouldn’t their showers be just as powerful?
Kohler has launched a cinematic tribute to the art of showering. Conceptualised by Tilt Brand Solutions and directed by Belief Films, the film follows a high-powered female CEO as she navigates the fast-paced world of corporate leadership. From tense meetings to split-second decisions, she tackles it all—until it’s time to step into her personal retreat: an immersive, technology-driven Kohler shower.
“The bathroom is no longer just a functional space—it’s a sanctuary,” said Kohler MD-south Asia Ranjeet Oak. “At Kohler, we’re revolutionising the way people experience their showers. We believe a shower is not just a mundane routine, but a sanctuary—an opportunity for renewal and restoration. This film showcases how our innovative solutions transform showering into an unmatched sensory experience, shaping the future of what it means to indulge in true wellness.”
The film seamlessly translates Kohler’s philosophy into visuals, highlighting its performance showering range, including the anthem + digital valve system, which boasts 12 customisable outlets and precision control, and the statement showering collection, designed with bold architectural forms and premium finishes. With multiple water spray modes and state-of-the-art digital controls, Kohler doesn’t just cleanse—it delivers an ‘Exceptional in Every Drop’ experience that is equal parts power, immersion, and rejuvenation.
Adding another jewel to its crown, Kohler is set to introduce the radiance shoulder shower, a game-changing innovation designed especially for women ahead of Women’s Day. Engineered for ultimate relaxation, it features an adjustable height to keep hair dry when needed, a customisable fascia for enhanced comfort, and a luxurious shoulder-to-shoulder drenching experience. Available in premium finishes, this thoughtful addition reinforces Kohler’s commitment to making every shower a moment of indulgence.
This brand film doesn’t just sell a product; it delivers a promise: that every drop should feel like an escape, a reset, and a moment of pure, unadulterated luxury.
So, next time you step into the shower, ask yourself: is it just water—or is it an experience? Kohler already knows the answer.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
