Brands
Kohler’s new brand film pours luxury and innovation into every shower
MUMBAI: Nothing quite washes away the stress of the day like the perfect shower—unless, of course, it’s a Kohler shower. With its latest brand film, Kohler isn’t just turning on the tap; it’s turning up the luxury, redefining what it means to refresh, recharge, and reclaim the day. Because if high-powered CEOs can conquer boardrooms, why shouldn’t their showers be just as powerful?
Kohler has launched a cinematic tribute to the art of showering. Conceptualised by Tilt Brand Solutions and directed by Belief Films, the film follows a high-powered female CEO as she navigates the fast-paced world of corporate leadership. From tense meetings to split-second decisions, she tackles it all—until it’s time to step into her personal retreat: an immersive, technology-driven Kohler shower.
“The bathroom is no longer just a functional space—it’s a sanctuary,” said Kohler MD-south Asia Ranjeet Oak. “At Kohler, we’re revolutionising the way people experience their showers. We believe a shower is not just a mundane routine, but a sanctuary—an opportunity for renewal and restoration. This film showcases how our innovative solutions transform showering into an unmatched sensory experience, shaping the future of what it means to indulge in true wellness.”
The film seamlessly translates Kohler’s philosophy into visuals, highlighting its performance showering range, including the anthem + digital valve system, which boasts 12 customisable outlets and precision control, and the statement showering collection, designed with bold architectural forms and premium finishes. With multiple water spray modes and state-of-the-art digital controls, Kohler doesn’t just cleanse—it delivers an ‘Exceptional in Every Drop’ experience that is equal parts power, immersion, and rejuvenation.
Adding another jewel to its crown, Kohler is set to introduce the radiance shoulder shower, a game-changing innovation designed especially for women ahead of Women’s Day. Engineered for ultimate relaxation, it features an adjustable height to keep hair dry when needed, a customisable fascia for enhanced comfort, and a luxurious shoulder-to-shoulder drenching experience. Available in premium finishes, this thoughtful addition reinforces Kohler’s commitment to making every shower a moment of indulgence.
This brand film doesn’t just sell a product; it delivers a promise: that every drop should feel like an escape, a reset, and a moment of pure, unadulterated luxury.
So, next time you step into the shower, ask yourself: is it just water—or is it an experience? Kohler already knows the answer.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
