MAM
KlugKlug onboards Hemang Mehta as its country manager for India
Mumbai: KlugKlug, a leading global influencer marketing B2B SaaS platform, has roped in Hemang Mehta as its country manager for India. With a wealth of experience within the digital media ecosystem and a deep understanding of the Indian market, Mehta will play a pivotal role in driving KlugKlug’s growth and expansion within the Indian market. Mehta will be responsible for KlugKlug India, primarily for sales & GTM strategy.
Mehta brings an impressive track record in the media and marketing industry. He most recently served as the head of agency relationship at Network 18 Media & Investments Ltd from May 2018 to August 2023. Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital & Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Mehta expressed his enthusiasm about joining KlugKlug, saying, “I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes.”
KlugKlug, founded by Vaibhav Gupta and Kalyan Kumar, is a B2B tech platform that leverages AI-ML-led data to find and discover Influencers, provide accurate audience insights, and intelligence about global influencers on popular social platforms such as Instagram, YouTube, and TikTok across 100+ countries. The platform offers a comprehensive solution for campaign management, performance tracking, and data analysis, facilitating seamless influencer marketing for brands.
With the appointment of Mehta as the country manager for India, KlugKlug aims to further strengthen its presence in the Indian market and enhance its engagement with brands, agencies, and influencers. Mehta’s deep understanding of the digital media landscape and his proven ability to drive strategic growth initiatives will undoubtedly contribute to KlugKlug’s mission of revolutionizing influencer marketing for brands in India.
Commenting on the appointment, KlugKlug co-founder and CEO Kalyan Kumar stated, “We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang’s leadership will be key in scaling our operations and expanding our reach within the Indian market.”
As KlugKlug continues to lead the way in influencer marketing innovation, the addition of Mehta to its leadership team marks a significant step towards achieving the company’s vision of transforming influencer marketing into a strategic and data-driven discipline.
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
