Digital Agencies
KlugKlug grows portfolio with over 40 clients in a year
Mumbai: KlugKlug, a leading influencer marketing tech SaaS platform, has expanded its reach far and wide. Having onboarded more than 40 clients from institutional agencies to prominent e-commerce brands, mid-sized direct brands to a long tail of small-scale brands, as well as agencies and D2C businesses from India, UAE, and parts of Europe and South East Asia, KlugKlug’s client base knows no bounds. With a proven track record of successful campaigns and an unwavering commitment to data-driven strategies, KlugKlug is set to redefine the landscape of influencer marketing, offering unparalleled business value.
With an estimated 200 campaigns facilitated to date, KlugKlug has proven its ability to deliver tangible results in the influencer marketing space. Through the utilisation of Klug data, its major clients such as Group M have executed over 30 campaigns per day, contributing to a collective total of over 1,000 live campaigns utilising KlugKlug’s insights and technology. However, KlugKlug aims to emphasize the qualitative impact of the campaigns rather than simply relying on the numbers, showcasing the true value of KlugKlug’s capabilities.
“Data-driven decision-making is the key to unlocking the full potential of influencer marketing. At KlugKlug, we are passionate about empowering brands with the insights they need to navigate this dynamic landscape. By eliminating the element of luck and embracing the power of data, we are revolutionising the influencer marketing industry, one campaign at a time. Together with our clients, we are shaping the future of brand collaboration, where success is no longer a matter of chance, but a strategic outcome driven by KlugKlug’s unrivaled capabilities.” said KlugKlug co-founder and CEO Kalyan Kumar.
KlugKlug’s reach extends to the Middle East, where the company currently collaborates with four key clients. One of these clients is a leading global platform operating in the Middle East, while another is a fashion, lifestyle, and luxury D2C brand, revolutionising influencer marketing outreach in the region. Additionally, KlugKlug is partnering with an agency looking to scale its influencer marketing efforts and a health and wellness platform that is in the early stages of a promising collaboration.
Looking ahead, KlugKlug has set its sights on ambitious achievements by 2025. The company’s strategic plan revolves around adding substantial value to influencer marketing across three major regions: South Asia, Southeast Asia, and the Middle East. KlugKlug aims to engage with every brand investing in influencer marketing, offering them a data-driven and objective approach that minimizes uncertainty and maximizes results. With a firm belief in the power and supremacy of its product, KlugKlug seeks to establish itself as a driving force in the industry, collaborating with a vast number of clients and elevating the standards of influencer marketing.
KlugKlug’s relentless pursuit of excellence and commitment to innovation has positioned the company as a leading authority in the influencer marketing space. Through its impressive client portfolio, successful campaigns, and a clear vision for the future, KlugKlug is set to reshape the industry landscape, delivering unparalleled value to brands across the globe.
BENGALURU: For years, creative teams have learned to live with ambiguity. Vague comments, last-minute changes, feedback that arrives without context, clarity, or conviction. It became part of the job – something teams worked around rather than getting it solved.
But as we head into 2026, that tolerance is wearing thin.
Creative work today moves faster, scales wider, and involves more stakeholders than before. Teams are producing more content across more formats, often with distributed collaborators and tighter timelines. In this environment, guesswork is no longer a harmless inconvenience. It’s a cost – to time, to budgets, and to creative mindspace.
The real problem isn’t feedback, it’s how it’s given
Most creative professionals you see today will tell you they’re not against feedback. In fact, they rely on it. Good feedback sharpens ideas, strengthens execution, and pushes work forward. The problem is ‘unclear’ feedback. When someone says “this doesn’t feel right” without context, they aren’t just revising – they’re basically decoding. They’re guessing what the problem might be, trying different directions, and burning time in the process. Multiply that by a few stakeholders and a few rounds, and suddenly days disappear.
In 2026, when teams are expected to deliver faster without compromising quality, interpretation is a luxury most can’t afford.
Scale has changed rverything
Creative projects used to be smaller and simpler. A designer, a manager, maybe one client contact. Feedback loops were short, even if they weren’t perfect.
Today, the same project might involve internal marketing teams, agencies, freelancers, brand reviewers, and regional teams. Everyone has a say. Everyone leaves comments. And often, those comments don’t agree. More people reviewing work means alignment matters more than ever. Clear feedback isn’t just about being nice to creative teams, it’s about keeping projects moving when complexity increases.
Guesswork quietly wears teams down
One of the less talked-about impacts of unclear feedback is what it does to people.
When feedback is vague or contradictory, creatives second-guess their decisions. They hesitate. They overwork. They keep extra time buffers “just in case.” Over time, confidence drops. Ownership fades. Work becomes safer, not stronger. Creative energy gets spent on managing uncertainty instead of pushing ideas forward. And in an industry already grappling with burnout, unclear feedback adds unnecessary mental load.
Actionable feedback is a shared skill
Clear feedback doesn’t mean controlling creative decisions or dictating every detail. It means being specific enough that someone knows what to do next.
Actionable feedback answers three basic questions:
What exactly needs attention?
Why does it matter?
What outcome are we aiming for?
This applies whether you’re reviewing a video frame, a design layout, or a copy draft. The clearer the feedback, the fewer follow-ups it creates. In 2026, teams that treat feedback as a skill and not an afterthought, will move faster with less friction.
Tools shape behaviour (whether we admit it or not)
The way feedback is delivered is often dictated by the tools teams use. Comments buried in long email threads, messages split across chat apps, or notes detached from the actual work all contribute to confusion.
When feedback lives outside the work, context often gets lost. When it’s disconnected from versions and timelines, decisions get questioned. When it’s scattered, accountability disappears. More teams are starting to realise that feedback problems aren’t just communication issues, they’re workflow issues. How work moves between people matters just as much as the work itself.
From Opinions To Alignment
One of the biggest shifts happening in creative teams is a move away from purely opinion-driven feedback. Instead of “I like this” or “I don’t,” teams are asking better questions:
● Does this meet the brief?
● Does this solve the problem?
● Does this align with the goal?
This change reduces unnecessary back-and-forth and helps feedback feel less personal and more productive. It also makes decisions easier to explain and defend. As creative work becomes more strategic, feedback has to support that shift.
2026 Is About Fewer Loops, Not Faster Loops
There’s a misconception that speed means moving through feedback cycles faster. In reality, the most creative teams aren’t just accelerating loops, they’re reducing them. Clear, actionable feedback upfront leads to fewer revisions later. Clear approval stages prevent last-minute surprises. Clear decisions stop work from circling endlessly.
In 2026, efficiency won’t come from working harder or longer. It will come from designing workflows that respect creative time and attention.
Ending guesswork is a mindset change
Ultimately, ending creative guesswork isn’t just about better tools or processes. It’s about mindset. It’s about recognising that clarity is an act of respect – for the work, for the people doing it, for the time invested and for the mindspace used. It’s about moving from “figure it out” to “here’s what we’re aiming for.”
Creative teams that embrace this shift will find themselves not only delivering faster, but also enjoying the process more. And in an industry built on imagination, that might be the most valuable outcome of all.
