MAM
Kites, Khichdi and Cottonlite Fortune goes full Pakko Gujarati
MUMBAI: When kites soar over Gujarat, kitchens work overtime and this Uttarayan, Fortune is leaning into that delicious chaos with a distinctly local twist. AWL Agri Business Limited has rolled out its ‘Pakko Gujarati’ campaign alongside a limited-edition Fortune Cottonlite Refined Cottonseed Oil festive pack, celebrating the state’s deep-rooted love for food, tradition and no-compromise taste. Timed to coincide with Uttarayan, the initiative positions everyday cooking as the real hero of the festival.
The festive pack was unveiled at an on-ground event in Ahmedabad in the presence of Gujarati theatre and film stalwart Siddharth Randeria. To amplify the cultural cue, Fortune has also roped in familiar faces Apara Mehta, Tiku Talsania and Puja Joshi, chosen for their strong connect with Gujarati households and food-forward personas.
Uttarayan is as much about undhiyu, puris and jalebi as it is about kite strings and terrace gatherings. Fortune’s campaign taps into this emotional overlap, celebrating the pride Gujaratis take in home-cooked meals and the rituals that surround them during the festival.
Commenting on the launch AWL Agri Business Limited joint president of sales & marketing Mukesh Mishra said Gujarat holds a deeply personal place for the company, adding that the campaign reflects the ‘Pakko Gujarati’ spirit uncompromising on taste, culture and kitchen traditions.
The limited-edition Fortune Cottonlite festive pack features hyperlocal design elements inspired by kites and Gujarati cultural motifs, reinforcing the brand’s regional focus. Cottonseed oil, a long-standing staple in Gujarati homes, sits at the heart of the offering, with Fortune highlighting its everyday utility for both festive and routine cooking.
The ‘Pakko Gujarati’ campaign is being rolled out across television, digital platforms, radio, outdoor media, influencer collaborations and in-store activations across Gujarat. The festive pack will be available for a limited period during the Uttarayan season, ensuring Fortune stays front and centre as Gujarat cooks up its annual celebration.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
