Brands
Kisna Diamond and Gold Jewellery turns ‘Radha’ for a day on International Women’s Day
Campaign spans retail, print and digital platforms nationwide
NATIONAL: Kisna Diamond and Gold Jewellery temporarily changed its name to ‘Radha Diamond and Gold Jewellery’ on International Women’s Day, launching a campaign designed to celebrate the strength and influence of women.
The symbolic name change drew on the cultural resonance of Radha, often seen as an enduring expression of feminine strength, compassion and resilience. Through this gesture, the jewellery brand sought to honour the role women play in shaping families, communities and everyday life.
To mark the occasion, Kisna showrooms across India adopted a distinctive Radha-themed identity on 8 March, transforming store displays and communication materials to reflect the campaign. The initiative extended across print, retail and digital platforms, creating a unified brand presence for the day.
Stores also hosted Women’s Day engagements aimed at celebrating women within local communities. Employees participated by wearing name badges recognising the most influential women in their lives, whether mothers, daughters, sisters, partners or mentors.
“Women shape our lives in profound ways, often guiding families and communities with quiet strength,” said Hari Krishna Group and Kisna Diamond and Gold Jewellery founder and managing director Ghanshyam Dholakia. “By adopting the name Radha for a day, we wanted to make a meaningful gesture that honours the spirit of womanhood.”
The campaign aimed to move beyond conventional Women’s Day messaging by embedding the theme of womanhood into the brand’s identity, albeit briefly, across its retail network and communications.
Launched in 2005, Kisna is the flagship jewellery brand of the Hari Krishna Group and has built a nationwide retail footprint through more than 1,500 shop-in-shop outlets and over 130 exclusive showrooms.
Brands
United Breweries faces Rs 22.5 crore tax demand from Maharashtra VAT
Company plans appeal, says case strong despite levy on FY22 filings
MUMBAI: United Breweries Limited has received a tax demand totalling Rs 22.5 crore from the Maharashtra State VAT Department, adding a fresh twist to its regulatory disclosures.
The order, issued by the Deputy Commissioner of State Tax, relates to the financial year 2021-22 and stems from the alleged non-submission of declaration forms required for availing concessional tax rates under the Central Sales Tax Act, 1956.
The total demand includes additional tax of Rs 9.65 crore, interest of Rs 10.42 crore and a penalty of Rs 2.41 crore. The order was dated March 30, 2026 and received by the company on April 1.
United Breweries said it is currently evaluating its legal options and is preparing to challenge the demand before the appropriate appellate authority. The company maintains that it has a strong case on merits.
In its disclosure, United Breweries Limited company secretary and compliance officer Nikhil Malpani indicated that the company does not expect any material financial impact, apart from a statutory pre-deposit required to file the appeal.
The development highlights the continued scrutiny around indirect tax compliance, particularly legacy issues linked to documentation under earlier tax regimes. For United Breweries, the immediate focus will be on contesting the demand while keeping any financial exposure in check.
