MAM
Kishore is Mogae Media Sr VP Priority Projects
MUMBAI: Rahul Kishore has joined Mogae Media as senior vice president, priority projects. He will work with Mogae Media chief business officer Gaurav Luthra.
Kishore joins in from Vivaki where he worked with the Zenith Optimedia team.
Mogae Media executive director Tanya Goyal said, “Rahul has entrepreneurial grit and drive. We need loads of that at Mogae. He is being tasked to look at large opportunity blocks that can benefit from mobile as a medium. We hope he will be able to open up new vistas of opportunity for the company.”
A career entrepreneur, Kishore ran his own business for well over 20 years before changing career tracks in 2008. Kishore’s stint at ZO/Vivaki centred around getting closer to the trading currency and purposive evaluation of media.
Kishore said, “Mobile has great opportunity. I am happy to be at the forefront of a ‘new’ medium that reaches 800 million consumers in India. Mogae is a great new venture and I hope we create a new market with our efforts here.”
In recent weeks, Mogae Media has announced many senior level appointments, including Tusshar Dhingra (from BIG Cinemas), Atishi Pradhan (from Contract) and Pavan Chandra (from Vivaki).
Mogae Media, set up by Sandeep Goyal, is exclusive monetisation partners of Airtel.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
