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Kisan Konnect awards digital mandate to Digital Refresh Networks
NEW DELHI: Digital Refresh Networks (DRN) has bagged the digital mandate for Kisan Konnect. The brand is a farmer producer company that has an integrated farming system, which brings the goodness of fresh, hygienic fruits and vegetables, sourced locally from over 500+ farms.
Kisan Konnect stands true to its concept and safely delivers fresh produce from the farms to your doorstep, at fair prices.
The agency will be offering a digitally-driven holistic approach right from planning, content, creative making, influencer marketing among other leading services not just for the brand but also for the on-going campaign Aam Mahotsav – one of the biggest Mango festivals in the country that aims to offer different varieties of Mango with flavourful taste at an affordable price.
With a collaborative team of innovative communicators, Digital Refresh Networks has a successful track record of working with over 200 brands across 30+ industries, having delivered 850 digital initiatives over the last decade. Along with bagging the mandate for Kisan Konnect, the agency’s current roster includes some of the leading brands from the automobile, personal care, consumer products, food, and lifestyle sectors, as well as several MSMEs who are serviced through a proprietary platform owned by the company.
On associating with Kisan Konnect, the team is all set to offer its expertise to the brand in order to achieve the desired objective.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
