Brands
Kinetic Green launches ‘ZULU’, an e-scooter designed for the youth
Mumbai: Kinetic Green, a leading manufacturer of electric vehicles in India, launched its highly anticipated, all-new electric scooter, ZULU, at an event in Mumbai. Kinetic Green also unveiled a new brand identity today along with a brand philosophy statement- “Planet at Our Heart”.
Speaking at the launch, Kinetic Green founder & CEO Sulajja Firodia Motwani said, “This is a significant moment for the Kinetic Green family, and the EV industry at large. Kinetic Group has been well known and loved by millions for its revolutionary two-wheelers like Kinetic Honda scooter and Kinetic Luna. With the launch of our e-scooter Zulu, Kinetic Green is excited to announce that we will be developing and bringing to our customers, a range of 2-wheelers and 3-wheelers in coming years, and now in a “green” avatar. I am blessed and proud to be able to carry ahead the great Kinetic legacy of innovation and service to society, and now adding a new chapter of “sustainable mobility” to it. Kinetic Green’s electric twowheelers will be zero-emission vehicles, thereby making our planet greener and air cleaner. They will also bring great value and savings to the customers, with very low running costs. We are indeed excited to rebegin the 2-wheeler journey in this new avatar! In addition, our rebranding marks a momentous milestone in our pursuit of innovative and sustainable mobility solutions for the masses. As we enter this era of green technology, the new branding will foster this intent and leadership from the brand.”
Kinetic Green will introduce a cutting-edge “KG Ener-G” battery platform in ZULU. At the heart of it is the patented Oil-Cooled Active Immersion Cooling Technology. This allows for excellent thermal management, Ultra-fast charge up to 80% in just 30 minutes even with a 15 Amp Socket, and still have the ability to provide over 120,000 kms of mileage! All this is integrated via SMART BMS and AI-based Battery Health Prediction System. This battery platform substantially improves battery performance, endurance, and safety, which is many times better than the market standard, reinforcing Kinetic Green’s commitment to pushing the boundaries of EV innovation.
With ZULU, Kinetic Green further pushes the envelope with a revolutionary ownership experience with the first-of-its-kind “Battery as a Subscription” plan. This innovative battery subscription model redefines electric vehicle ownership, offering customers unparalleled ease and simplicity. The system ensures that the customer does not pay for the battery upfront; as customer can subscribe for the battery on a “pay as you use” model, reducing the initial purchase cost of the scooter and eventually, can also own the battery at the end of the subscription term. This structure results in a reduction of more than 35% in acquisition cost and great savings on running costs as well. The system is fully integrated with a mobile app for seamless user experience. The stylish ZULU redefines performance with a range of 104 kms, ensuring you can enjoy long rides. With a city-speed of 60 kmph, it offers a speedy and fun commute experience. The substantial ground clearance of 160mm makes it well-suited for diverse road surfaces.
ZULU is Powered by a 2.27 kWh Li-ion battery capacity and is equipped with a portable charger, facilitating convenient charging at home. In addition to its impressive performance, ZULU comes with a range of features to enhance the overall riding experience. These include front and rear disc brakes, under-seat storage, LED Daytime Running Lights (DRL), a digital speedometer, front storage space, a front bag hook, a stylish grab rail, an auto power cut charger, a USB port, boot light. Its key components like battery, motor and controller are water and dust-resistant with an IP67 rating. ZULU also comes with KG- Trust which provides 5 years extended warranty and KG Assure gives peace of mind to the customer with roadside assistance and service support. Available in six colours – Pixel White, Insta Orange, UTube Red, Black X, FB Blue and Cloud Grey, the Madein-India Fame -II compliant high-speed electric scooter is available at an attractive introductory price starting from ₹94,990/- (Ex-showroom, Mumbai), positioning it as one of the most competitively priced electric scooters in the country. In addition, Kinetic Green unveiled its new brand identity today along with a brand philosophy statement- “Planet at Our Heart”. The refreshed brand logo and messaging epitomize Kinetic Green’s deep commitment to environmental betterment, showcasing its passion and dedication to crafting highly efficient and eco-friendly mobility solutions.
The fresh brand identity for Kinetic Green is a representation of the automotive business’s evolution. The logo features an upward-styled ‘K’ that symbolises strength, stability, and forward movement towards a planet-friendly world. The seamless integration of ‘K’ and ‘G’ conveys a sense of on-the-move momentum, akin to a checkered flag used in motorsport. The overall design reflects authority, stability, and simplicity, encapsulating the essence of Kinetic and Green. The new e-scooter ZULU is now available at all Kinetic Green dealerships nationwide and on Amazon and Flipkart.
Brands
Hemlata Sharma joins ONEOTT Broadband as chief business officer
Former Zee Media distribution head to steer growth, partnerships and strategy
MUMBAI: Hemlata Sharma has joined ONEOTT Broadband as chief business officer, bringing with her more than three decades of experience across television, telecom and media distribution.
Sharma most recently served as head distribution, research & CRM at Zee Media Corporation Limited, where she worked closely with editorial and senior management while overseeing distribution, consumer research and customer relationships for 14 news channels including Zee News, WION, Zee Hindustan and Zee Business, along with ten regional state channels.
In that role, she led nationwide distribution across platforms such as DTH, Hits, IPTV, cable networks and DD Free Dish. She also drove consumer research and strategic insights on a pan India scale, analysing content performance, anchor impact, programme slots and audience behaviour to guide editorial decisions and programming strategy.
Her portfolio also included managing one of the largest alliances with Zee Entertainment Enterprises Limited and overseeing the global distribution monitoring of Wion across North America, Mena, Europe, Africa, APAC and Australia.
Earlier, Sharma briefly served as head sales and distribution at Triplecom Media Pvt Ltd, an engagement driven OTT platform bringing together content, gaming, music and advertising for the entertainment distribution ecosystem.
Her earlier career includes a senior vice president stint at Ten Sports Network, where she played a key role in relaunching the sports broadcaster as an independent bouquet comprising Ten Sports, Ten Cricket, Ten Action and Ten Golf following the Zee takeover. During this period, she moved from vp west to head strategy for cable and dth and later national head retail distribution, helping build the network’s retail distribution vertical across India and launching dedicated golf and football channels.
Before that, Sharma spent over six years at Bharti Airtel as general manager operations for Madhya Pradesh and Chhattisgarh. She initially led marketing and corporate communications before moving into sales leadership, where voice sales grew by 86 per cent and revenues by 96 per cent. She later headed business operations, expanding annual business volumes to Rs 100 crore while significantly reducing operational costs.
Sharma began her long association with the media distribution ecosystem at Zee Entertainment Enterprises Limited as regional head sales and distribution for central India. During that period, she played a role in the early rollout of pay television channels including Zee Cinema, HBO, Nickelodeon and Cartoon Network, while also contributing to the launch of Siti Cable in key central Indian cities.
With her new role at ONEOTT Broadband, Sharma is expected to focus on strengthening business strategy, expanding partnerships and driving growth across the company’s broadband and digital distribution ecosystem.
