MAM
Kinder Joy launches edutainment platform Kinder Digital Hub
Mumbai: Kinder Joy has recently launched ‘Kinder Digital Hub,’ an exciting and fun-filled edutainment platform for kids to promote the significance of the Raksha Bandhan festival.
Kinder Joy has also released a TVC for this special occasion, which is in line with their tagline #KhaokheloKhushRaho. This is a 360-degree campaign that will be leveraged across platforms, from strong media bursts on TV to extensive presence on digital platforms, from wide-reaching on-ground POSM to clutter-breaking in-app advertising. In addition to this, people will also have a chance to win cool prizes like iPads and Kindles, subject to terms and conditions which can be read on kinder.com.
The children will have access to the Kinder Digital Hub by scanning the QR code on the exclusive Rakhi share pack or logging on to kinder.com, which will unravel the magical world of Kinder and take them on an adventure with the protagonists Ki & Jo, the cartoon characters specially created for this special occasion. Throughout the edutainment journey, the kids will be able to navigate through an exciting new world of stories, games, and filters based on Raksha Bandhan traditions.
Kinder India brand head Amedeo Aragona said, “Ferrero has always symbolised the spirit of gifting during festivals. This year, with the special Rakhi packs, while we aim at creating beautiful memories, we felt it necessary that children should understand the significance of the festival. This led us to create the characters “Ki & Jo,” who will take kids along on a fun and educative journey as well as introduce equality and inclusivity in relationships via edutainment.”
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
