MAM
Kinder Joy launches edutainment platform Kinder Digital Hub
Mumbai: Kinder Joy has recently launched ‘Kinder Digital Hub,’ an exciting and fun-filled edutainment platform for kids to promote the significance of the Raksha Bandhan festival.
Kinder Joy has also released a TVC for this special occasion, which is in line with their tagline #KhaokheloKhushRaho. This is a 360-degree campaign that will be leveraged across platforms, from strong media bursts on TV to extensive presence on digital platforms, from wide-reaching on-ground POSM to clutter-breaking in-app advertising. In addition to this, people will also have a chance to win cool prizes like iPads and Kindles, subject to terms and conditions which can be read on kinder.com.
The children will have access to the Kinder Digital Hub by scanning the QR code on the exclusive Rakhi share pack or logging on to kinder.com, which will unravel the magical world of Kinder and take them on an adventure with the protagonists Ki & Jo, the cartoon characters specially created for this special occasion. Throughout the edutainment journey, the kids will be able to navigate through an exciting new world of stories, games, and filters based on Raksha Bandhan traditions.
Kinder India brand head Amedeo Aragona said, “Ferrero has always symbolised the spirit of gifting during festivals. This year, with the special Rakhi packs, while we aim at creating beautiful memories, we felt it necessary that children should understand the significance of the festival. This led us to create the characters “Ki & Jo,” who will take kids along on a fun and educative journey as well as introduce equality and inclusivity in relationships via edutainment.”
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
