Brands
Kinder Joy introduces ‘Kinder Joy Treat Factory’ at KidZania Mumbai
MUMBAI: Kinder Joy, a brand of Ferrero SpA, has partnered with KidZania , a global edutainment theme park, to launch a Kinder Joy Treat Factory for children at KidZania, Mumbai.
Ferrero India regional category head for Kinder brands Anita Dewan commented, “The association with KidZania is an endeavor based on the same Kinder brand philosophy – by making learning fun for the kids. At the Kinder Joy Treat Factory, Kids will be able to experience how their most loved brand is manufactured and learn about each step of the Kinder Joy making process, from ingredients to manufacturing. Our first establishment had come-up at KidZania Delhi NCR where we have been able to deliver the Kinder experience to the kids in India. Based on the experience, we are happy to extend our partnership to KidZania Mumbai. With this expansion, we hope we will continue to bring daily moments of joy to more children and their families.”
KidZania India director and CEO Sanjeev Kumar said, “At KidZania, it is our constant endeavor to partner with brands that provide opportunities for children to learn through unique, real-life like role-plays, so as to positively impact the society and the environment they live in. Kinder Joy & KidZania share strong brand synergies, values and a vision of providing children with the best quality product & experience with a fun element at the core of it. We are delighted to extend the Kinder Joy Treat Factory establishment for our KidZania Mumbai visitors after the successful launch at our KidZania NCR facility. This activity will empower children to better understand and learn about the process of Kinder Joy making from ingredients, nutrition analysis, excellence in quality, to packaging.”
As revealed by the brand, the ’Kinder Joy Treat Factory’ at KidZania Mumbai will focus on enhancing the psychomotor, cognitive, emotional and social skills in the kids visiting the factory. The kids would learn from operating the machinery and manually measuring ingredients as they follow the instructions from a supervisor and work with a team of peers managing the overall assembly line. The activity is designed to work for an overall development of the kids placing them in a position of responsibility and helping discover the joy of creating something with teamwork.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
