Brands
Kimchi meets kadhi as Mother’s Recipe cooks up Korean comfort at home
Digital-first video series shows how Korean flavours slip easily into Indian kitchens.
MUMBAI: When Korean cravings knock, Mother’s Recipe is answering with a desi ladle. The legacy food brand has rolled out a digital-first recipe video series that brings Korean-inspired dishes into everyday Indian kitchens, promising global flavour without the fuss of unfamiliar tools, ingredients or marathon prep sessions.
The new series leans into a simple insight: curiosity around Korean food is high, but confidence in cooking it at home often isn’t. As Korean flavours continue to dominate menus, screens and social feeds, many home cooks are looking for a starting point that feels familiar. Mother’s Recipe steps into that gap, showing how a few trusted sauces can recreate much-loved flavours while keeping the process quick, approachable and rewarding.
Anchored in the idea “MOM-FU: Maa ka pyaar in a Korean avatar”, the campaign features five recipes designed to demystify Korean-style cooking. The line-up includes Korean Spicy Paneer, Korean Spicy Noodles, Korean Bibimbap, Korean Fried Rice and Korean Veg Dakgalbi, each adapted for Indian kitchens and busy routines.
The videos spotlight how familiar pantry staples do the heavy lifting. Korean Spicy Paneer is prepared using soya bean sauce, garlic chilli sauce and red chilli sauce. Korean Spicy Noodles combine desi Szechwan sauce, green chilli sauce, soya bean sauce and chilli vinegar, while Korean Bibimbap relies on chilli vinegar and soya bean sauce for its signature balance. Korean Fried Rice and Korean Veg Dakgalbi follow the same philosophy, recreating Korean-style comfort with ingredients that are easy to find and simple to use.
Each recipe is broken down into clear, confidence-boosting steps, aimed at first-timers as much as seasoned home cooks. The focus stays firmly on ease, showing that experimenting with global flavours does not have to mean complicated cooking or long hours in the kitchen.
Speaking about the thinking behind the series, Mother’s Recipe executive director Sanjana Desai said home cooking is evolving along with taste. She noted that while care has always been at the heart of cooking, younger consumers are increasingly eager to explore global cuisines at home. Korean food, she added, is a natural fit for this curiosity, and the series aims to make those flavours simpler to try using familiar sauces, without taking away from the joy of cooking.
The campaign will be amplified across digital platforms through short-form videos and social-first storytelling, supported by high-quality visuals and recipe-led content designed for food, lifestyle and culture-focused media. Rather than shouting about novelty, the narrative stays grounded in everyday cooking moments and the small thrill of trying something new at home.
With this digital-first push, Mother’s Recipe continues to balance tradition with changing tastes, inviting consumers to bring Korean-inspired flavours to the table in a way that feels less like a culinary leap and more like a natural next step in the home kitchen.
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
