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Kimberly-Clark India names Saakshi Verma Menon as marketing director
Mumbai: Consumer goods company Kimberly-Clark has announced the appointment of Saakshi Verma Menon as marketing director in India.
In her new role, Saakshi will lead the brand, digital, research, analytics & product innovation teams. She will be a part of senior leadership on the journey of transformational acceleration. Additionally, she will also be responsible for shaping a brand-building organisation in a digital-first world, the company said in a statement.
Saakshi comes with 18 years of experience across several global brands like Colgate Palmolive, Coca-Cola, and Uber.
“We are delighted to welcome Saakshi to our Kimberly-Clark India team,” said Kimberly-Clark India’s MD Mainak Dhar. “She brings with her a wealth of knowledge and experience to our business that will help in accelerating the transformational growth agenda we have- both in terms of our current portfolio and in future expansion plans. I look forward to her leadership in shaping a future-ready marketing organisation that will not just deliver today’s results but creates capabilities, talent, and mindset to accelerate our progress towards the exciting future we see for this business.”
“I am delighted to join Kimberly-Clark India at this exciting point in the transformational journey of the company,” said Saakshi. “Kimberly-Clark is at the cusp of unleashing the potential of its brands in India and I am looking forward to working with the team to take India to its next phase of growth, especially in terms of creating a world-class brand-building organisation that can thrive in a digital-first world.”
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
