MAM
Kia appoints MPG for global media planning & buying
MUMBAI: After undertaking a major review of its worldwide media planning and buying activities, Kia together with Hyundai, has appointed Havas Media-owned to operate a consolidated media planning and buying programme from the beginning of 2010.
The new agency will be responsible for media planning and buying in five regions. These are Western & Eastern Europe, the Middle East, Latin America, Africa and Asia, including India. Havas Media replaces several agencies that previously serviced both Kia and Hyundai‘s media needs.
Says Kia Motors Corp director overseas marketing group Soon-Nam Lee, “Kia‘s global marketing initiatives will benefit tremendously by this consolidation. By combining our efforts, we can further develop and grow our Kia brand around the world through synergies created from Havas Media‘s understanding of our particular business needs.”
The programme is designed to maximise efficiency and effectiveness, while optimizing pan-regional opportunities, co-ordination of central and local advertising campaigns and supporting a clear brand separation.
“The key to our growth will rely on Kia‘s ability to adjust to the changing media environment. Havas Media has demonstrated an excellent understanding of our strategic vision and we feel their media creativity and digital expertise will help us develop and drive our future endeavours,” Lee added.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
