Ad Campaigns
KhelPlay Rummy rolls out #ShowYourSkills campaign
MUMBAI: KhelPlay Rummy – the online gaming platform which has revolutionized the game and trends of playing online rummy, has launched a new campaign #ShowYourSkills with ace actress and KhelPlay Rummy’s Brand Ambassador Kajal Aggarwal to highlight and spread awareness about the comprehension and reasoning abilities that its players develop.
The multi – platform ad campaign spread across TV, YouTube, HotStar and social media comprises of commercials in Marathi, Tamil, Kannada and Telugu, and is designed to reach out to the masses while focusing on transferable life skill such as taking quick calculated decisions, sharp memory and promptness. Speaking about the campaign, the face of KhelPlay Rummy, Kajal Aggarwal said, “I like KPR’s initiative to bring about the confluence of rummy in the digital world by creatively highlighting the benefits of the game on various platforms with #ShowYourSkill campaign. This campaign emphasises on fun and excitement along with rummy as a game of skill.”
A few weeks back KPR announced Kajal as the face of the brand, to which Kajal further commented, “I am glad to be a part of KhelPlay Rummy – one of the leaders in the online rummy space in India. Being an avid player myself, Rummy has provided me with one of the best forms of mental workouts. It also helps me lower stress and relax my mind after an eventful day.”
#ShowYourSkill campaign is an example of how KPR keeps their players engaged in a game which helps them de-stress and develop their cognitive skills simultaneously.
Talking about KhelPlay’s intent, Khel Group Head of Marketing Sourabh Agarwal said, “#ShowYourSkills campaign is born out of one of the key challenges that the Indian Rummy industry faces – the misconception that it is a game of chance. With this new brand communication, we aim to bring awareness amongst our target audience about Rummy. Moreover, with Kajal driving the campaign it will help people relate more with rummy and reiterate the fact that rummy is a skill-based game which offers fun & thrill at the same time.”
With the growing passion for rummy in India, the thought behind KPR is driven by the idea of customization and focusing on the target audience. Agarwal further elaborated, “Responsible gaming and healthy involvement are two of the most important attributes of an online rummy game and the more you play, the better you get at it. At KPR, we ensure to present our players the offers that suit their requirements and tournaments with secure payment gateways and a fantastic gameplay experience.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
