MAM
Khazanah Nasional Berhad invests $42 mn into Wow! Momo
Mumbai: Wow! Momo Foods, the operator of Wow! Momo, Wow! China and Wow! Chicken has raised over Rs 350 crores from Khazanah Nasional Berhad (“Khazanah”), the sovereign wealth fund of Malaysia. The investment will be made through both primary infusion and secondary purchase from early-stage investors, the Indian Angel Network (“IAN”) and Lighthouse Funds.
In addition, the company’s existing investor, OAKS Asset Management, has also infused INR 60 crores of additional funding into Wow! Momo Foods.
Commenting on the announcement, Wow! Momo Foods CEO and co-founder Sagar Daryani said, “There is no greater joy for a founder than giving its initial investors (Indian Angel Network (IAN) and Lighthouse Funds) great partial exits. For us, the Bharat Story has just begun with a huge headway of growth. With Khazanah’s investment into the business and their long-term approach, we will strive to become the powerhouse of innovation and transformation in the food space while keeping a strong balance between sustainability, growth and backing breakthroughs”.
Khazanah MD Dato’ Amirul Feisal Wan Zahir said, “We are excited to be on the journey with Wow! Momo in their mission to build the largest QSR brand in India. We aim to encourage the growth of Wow! Momo through enhanced scalability, technological fortification, and focusing on building a strong back-end capability to support its growth.”
OAKS Asset Management founder and CEO Vishal Ootam said, “In our journey with investments in other F&B brands, we have realised that long-term thinking and dynamic leadership are essential. We feel that Wow! Momo has both. We feel that Wow! Momo will not only gain dominance in the domestic market but also be the first globalized QSR company from India. We are ready to scale with the brand.”
Launched in August 2008, Wow! Momo Foods is a multi-billion-rupee quick service restaurant (QSR) chain with more than 630 outlets in over 35 cities. It has a robust expansion plan of over 200 outlets in the coming fiscal year and steadfast growth of its FMCG business.
The primary fund will fuel the growth and expansion of the quick service restaurant (QSR) brand and help to strengthen the distribution foothold and research and development (R&D) for the FMCG arm. The entire round is a testimony to the brand’s vision, scalability, and rigor on profitability.
Wow! Momo, together with Wow! China and Wow! Chicken’s aim is to enter more than 100 cities and look at a footprint of over 1500 stores in the next three years. The brand is also expanding across various touchpoints in FMCG with over 1200 retail outlet presence across more than 50 cities in modern trade and quick commerce with its ready-to-eat momos and along with new path-breaking product launches lined-up in the coming fiscal year.
In the transaction, Investec acted as the financial advisors to Wow! Momo. With this latest round; Wow! Momo Foods has bought back Indian QSR to the map of formidable, & scalable businesses. Hunger for growth, strong muscle of right people and most importantly sustained control over unit economics is what makes Wow! Momo story a delectable portion of real growth story. Made in India; made by India.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
