Brands
KFC introduces the all-new K-pop Korean chicken popcorn
Mumbai: Annyeonghaseyo, K-Fans.
From food, to shows to music and fashion – the K-wave or hallyu has an ever-increasing fan base in India. And KFC India is all set to excite K-fans even more, with the launch of the newest K-POP idol in town!
Presenting K-POP, the all-new Korean Chicken Popcorn. It’s the ultimate finger-lickin’ good KFC taste, with a Korean twist.
K-POP, Korean Chicken Popcorn marks the entry of Korean flavours to KFC India’s menu for the first time ever. Inspired by the vibrant and zingy flavours of Korean cuisine, the limited time offering promises to bring the tastes of Korea to the neighborhoods of India.
The all-new Korean Chicken Popcorn is the perfect blend of classic Korean ingredients and flavours such as fiery chili, savory soy and satisfyingly crunchy sesame.
KFC announced the entry of K-POP in true Korean style – with a noraebang (Korean karaoke) evening in Mumbai. The exclusive event – VIBE BY KFC: K-POP EDITION is an extension of KFC’s VIBE platform that celebrates all things GenZ and culture.
The event celebrated GenZ’s love for all things Korean, while transporting fans straight to the streets of Seoul.
The invite-only VIBE BY KFC: K-POP EDITION, featured all things Korean, from stylized concert bands to KFC-themed lanterns, neon signs, and a Polaroid booth where K-fans could create their own mementos. The highlight of the evening, in true Korean style, was the noraebang or the Karaoke corner, inviting fans to jam & sing along with friends over some finger-lickin’ good K-POP, Korean Popcorn Chicken.
KFC has introduced limited edition packaging inspired by the sights and sounds of Korea in select restaurants as well. The bright and colorful design is filled with cherry blossoms and musical notes which are electrified with a guitar and other musical instruments along with a buzzing disco light, in true K-Pop fashion. The box also adorns Korean architecture, fans, and stylized pink clouds along with funky lettering.
Starting at Rs 109 only, the all-new KFC K-POP Korean Chicken Popcorn is available for a limited period of time only in Bangalore and Mumbai. KFC K-POP Korean Chicken Popcorn is available in multiple sizes.
So, what are you waiting for? Rush to your nearest KFC or order online through the KFC app or website (www.online.kfc.in) while the offer lasts. Free delivery is available on the KFC app.
Brands
CEAT signs Yashasvi Jaiswal as brand ambassador in multi-year deal
The tyre giant is backing one of Indian cricket’s brightest young stars, deepening a sporting association that goes to the heart of its brand strategy
MUMBAI: CEAT Limited has signed a multi-year partnership with Yashasvi Jaiswal, one of Indian cricket’s most electrifying young batters, effective 1st April 2026. The deal adds fresh muscle to the Mumbai-based tyre maker’s long-running bet on cricket as its primary marketing canvas.
Jaiswal’s rapid rise in international cricket made him a coveted name in the sponsorship market. His composure under pressure, consistency across formats and an almost unnerving adaptability at the crease are precisely the qualities CEAT wants consumers to associate with its tyres. The brand has historically aligned itself with cricketers who embody control and dependability, and Jaiswal fits that template with little coaxing.
Anant Goenka, vice-chairman of RPG Group, framed the signing in the language of shared values. “Cricket has always been an integral part of CEAT’s brand journey, and we are delighted to welcome Yashasvi Jaiswal to the CEAT family,” he said. “He is one of the most exciting young talents in Indian cricket today, and the qualities he brings to the game — control, dependability and adaptability — align strongly with the values we stand for as a brand. We believe Yashasvi has the potential to lead across tournaments and formats in the years ahead.”
Jaiswal, for his part, was equally enthusiastic. “I am excited to begin this association with CEAT, a brand that has such a strong legacy in cricket and has been associated with several respected names in the game over the years,” he said. “It is always special to partner with a brand that shares your passion for cricket.”
CEAT, founded in Italy in 1924 and now the flagship company of the US$5.2 billion RPG Group, produces more than 41 million tyres a year and sells across 110 countries. It is the first tyre brand to receive both the Deming Grand Prize from the Union of Japanese Scientists and Engineers and the World Economic Forum’s Lighthouse Designation for its use of fourth industrial revolution technologies — credentials that suggest a company comfortable playing the long game.
And that, perhaps, is why Jaiswal makes such sense. He is 23, already a Test opener for India, and almost certainly just getting started. For CEAT, signing him now is less a sponsorship and more an investment — in a career, and in a cricket-obsessed market, that has plenty of overs left to play.
