MAM
KFC drops its iconic slogan amid coronavirus
NEW DELHI- The Covid2019 situation has utterly changed the marketing dynamics in the last five months, whether it’s a B2B or B2C company, everyone is trying to adapt and reinvent the marketing strategies.
Brands in recent time have put efforts to talk about the coronavirus through their campaigns, and build connections with their TG’s.
The iconic fast-food giant, Kentucky Fried Chicken, aka KFC announced to suspend its iconic slogan, “It’s finger-lickin' good for a temporary period due to the prevailing coronavirus issue. The company feels that the slogan doesn’t fit with the consumers at this point of time due to the Covid2019 outbreak.
The brand has been using the popular catchphrase since 1956 across all countries, the tagline in a way has enormously helped the brand to resonate with the customers.
It’s quite interesting to see that a brand has given a pause to its slogan to aware people of the cause. However, the reason to take a break from it has come after the widespread backlash the brand faced in the US.
"We find ourselves in a unique situation – having an iconic slogan that doesn't quite fit in the current environment," KFC's global chief marketing officer, Catherine Tan-Gillespie, said in a statement.
However, nearly after five months now the restaurant chain has unveiled a 30-second ad campaign on its YouTube channel depicting KFC chicken buckets with the "Finger-Lickin'" words blurred out from its captions.
The ad then ends with the tagline "That thing we always say? Ignore it. For now,".
The campaign has been launched in markets like the UK, the Netherlands, South Africa, Canada, parts of Asia, the Middle East and North Africa.
Previously, in March 2020, the brand launched an advertisement in the UK with the tagline, which portrayed consumers licking their own fingers after eating chicken from KFC. However, the ad was criticised on social media platforms for being irresponsible and insensitive during such difficult times. The UK’s advertising standards authority received at least 150 complaints. However, the video was withdrawn by KFC later.
KFC was founded in the 1930s by Harland Saunders opened its first franchise in the 1950s and has used the finger lickin' good slogan since then. The fast-food brand dropped the slogan in the late 1990s but brought it back in 2008.
KFC has 22,500 outlets around the world – 900 in the UK and Ireland. It is owned by Yum! brands, which also owns Pizza Hut.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
