MAM
Key Communications bags PR mandate for Didac India
Mumbai: Key Communications has secured the PR mandate for the the education and skilling sector, Didac India 2024. Key Communications is now the official PR partner for Didac India’s nationwide media activities as part of this mandate. Moreover, the agency spearheads industry transformation through Key Comm GREEN (Good Reputation Engineered for Economy & Nature) its initiative focused on promoting environmentally sustainable ventures and ideas. Organised by Messe Stuttgart India in partnership with India Didactics Association, Didac India 2024 is scheduled for 18 – 20 September, at Yashobhoomi (India International Convention & Expo Centre), Delhi. Supporting the government’s vision to make India a global Education and Skill hub, Didac India is going to showcase world-class solutions and technologies from over 35 countries, fostering India’s education and skill ecosystem.
India Didactics Association CEO Aditya Gupta expressing his views on the association said, “Didac India serves as a prominent platform for educational businesses convened with education leaders, policymakers, academicians, professionals, administrators, and other key stakeholders. Recognized as the most influential trade exhibition and conference, it facilitates the exchange of the latest trends, current practices, development, and innovative ideas in the education and skills industry. We are very happy with our collaboration with Key Communications for their media knowledge and hands-on approach to execution. Their unwavering dedication and proven track record will help us strengthen Didac India’s presence and advance our organisational goals.”
While speaking about the association, Key Communications director Manish Sharma said, “We express our heartiest gratitude to the India Didactics Association and Messe Stuttgart India for granting us this opportunity and placing their trust in our PR capabilities. We strive to make valuable contributions to Didac India’s already established global reputation and visibility via impactful storytelling. We aspire to exceed their expectations by enhancing national and international media awareness and brand recall, contributing to their overarching business objectives.”
AD Agencies
Havas hits 2025 targets, posts 3.1 per cent organic growth
Net revenue rises to €2.78 bn as AI push and acquisitions lift performance
PUTEAUX, FRANCE: Havas delivered a solid set of full-year results for 2025, beating its own guidance as steady organic growth, tighter cost control and an aggressive push into artificial intelligence lifted margins and cash flow.
The advertising and communications group reported organic net revenue growth of 3.1 per cent for the year, slightly ahead of its guided range of 2.5 to 3.0 per cent. Net revenue rose to €2.78 billion, while adjusted Ebit climbed to €358 million, translating into a margin of 12.9 per cent, up 50 basis points from last year.
Net income increased 11.1 per cent to €210 million, with group share of net income rising 9.2 per cent to €189 million. Operating cash flow after working capital jumped 53 per cent to €360 million, reflecting improved collections and disciplined spending.
The fourth quarter capped the year on a strong note, with organic growth of 3.7 per cent, driven by momentum across Europe and North America. For the full year, North America led with organic growth of 4.9 per cent, while Europe posted 2.0 per cent growth. Latin America returned to growth, and APAC and Africa were supported by India.
Chairman and CEO Yannick Bolloré, said 2025 marked a “transformative year” for Havas, its first full year as a listed company. He credited the rollout of the group’s Converged.AI operating system and a client-centric model for delivering on guidance in a highly competitive market.
Havas continued its acquisition spree, buying majority stakes in 11 agencies during the year across Europe, Australia and New Zealand, strengthening its media, creative, health and data capabilities. The group also struck strategic partnerships with AI players Vurvey Labs and Akkio to deepen its agentic AI capabilities.
Looking ahead, Havas guided for organic growth of 2.0 to 3.0 per cent in 2026 and an adjusted Ebit margin of between 13.2 and 13.5 per cent. The group plans to maintain a dividend payout ratio of around 40 per cent and pursue five to ten bolt-on acquisitions during the year.
Havas also confirmed its medium-term ambition of lifting margins to between 14 and 15 per cent by 2028, underlining confidence in its AI-led strategy and diversified geographic footprint.
