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Kestone appointed on ground activation agency for Titan’s first smartwatch Juxt
New Delhi: Integrated marketing services company Kestone IMS has been chosen by watchmaker Titan for promoting its first smartwatch Juxt.
Kestone Integrated Marketing Services Pvt Ltd will drive the on-ground customer engagement and manage the on-ground promotion for the launch of this unique timepiece.
With Smartwatch Juxt, Titan in partnership with HP, is foraying into the smartwatch category for the first time. The on-ground activation was driven across three of the busiest airports in India – Mumbai, Delhi, and Bangalore.
Expressing his enthusiasm about the product, Kestone project manager, Pankaj Jha said: “Simple ideas brought together in an innovative fashion connect easily with customers and create fantastic experiences for both customers as well as the brand”.
The on-ground activation by Kestone was crafted for interaction and user engagement. This was done by deploying product demo zones, where the watches were paired with iPads to promote user-product engagement. This gave the users ample opportunities to explore all the features of Titan Juxt and become comfortable with the user-interface.
Speaking about the project,Titan Watches assistant retail marketing manager Molay Ghosh said, “I am very pleased with the production quality and design sensibility brought together for the Juxt project by the Kestone team. They were professional and quick to respond”.
Juxt will be available across select Titan and Helios stores and can be purchased online at www.titan.co.in/juxt and Myntra.com The Titan Juxt app can be downloaded from Google Play Store and the Apple
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
