MAM
Kesari Golden Sugar strikes a sweet chord with a catchy jingle
Mumbai: Tatva Health and Wellness, one of the leading food company’s brands Kesari Golden Sugar (KGS) is hitting all the right notes with its latest jingle, harmonising the joy of sweetness with a healthier you. Picture this: a catchy tune, vibrant visuals, and a message that resonates – Kesari Golden Sugar, the ultimate solution for your sweet cravings while prioritising your health.
In the world of sugar and spice, Kesari Golden Sugar adds the perfect melody, delivering a symphony of taste and wellness in one. The jingle encapsulates the essence of KGS – a natural, golden sugar that keeps you humming through your day, without the sugar blues.
Tatva MD Sachin Jain shared his excitement, “We believe in transforming the way you enjoy sweetness. With Kesari Golden Sugar, you get to relish the sweetness you love, while taking care of your well-being. Our jingle encapsulates this message, making your sweet journey a delightful melody.”
This catchy jingle embodies the soul of Kesari Golden Sugar, conveying the message loud and clear: You can have your sweet moments, sing along, and still prioritise your health.
Kesari Golden Sugar focuses on providing its customers with natural and healthy sugar with a low glycemic index (GI). Unlike regular sugar, Kesari Golden Sugar is made using Nucane technology that preserves the essential nutrients of sugarcane. This unique Kesari Golden Sugar has a beautiful golden hue, a rich flavor, and a low GI index, making it an ideal choice for those who want to keep their blood sugar levels in check. Since there are no chemicals used, this is a perfect sugar for the whole family.
Kesari Golden Sugar is unrefined, unbleached, and contains no additives or preservatives. It is a healthier alternative to regular sugar and can be used in the same way in all your favorite recipes, including coffee, tea, baking, and cooking. Moreover, it is an excellent source of energy and is loaded with antioxidants and minerals that can boost your immune system.
For a taste of this melodious sweetness, visit www.kesarisugar.com today and let Kesari Golden Sugar compose the soundtrack of your sweet life.
The products were recently launched in Bangalore, Chennai, Hyderabad, Delhi and Mumbai. The brand further plans to expand its presence in other states soon.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
