MAM
Kent RO Systems appoints Isobar India as its digital agency
MUMBAI: Isobar India has been appointed as Kent RO Systems’ digital media partner. The win came after a multi agency pitch. The mandate is to handle 360-degree digital communication of the brand. The brand will be handled out of its Delhi Branch.
Isobar India MD Shamsuddin Jasani said, “We’re privileged to work with Kent RO Systems”. This win is a testament to the fact that we strive to provide innovative solutions to our clients. Digital Media plays a vital role for a brand like Kent RO Systems, where connecting with customers at all levels is essential.”
Kent RO Systems director Varun Gupta said, “In today’s digital age, it has become imperative to engage customers on the online channel. At Kent, we emphasise on educating our customers through advertising. On the digital platform, ads can be targeted and differentiated based on a customer’s profile. This means delivering relevant content to the right audience. Isobar’s diversified experience and expertise in the digital segment will help us achieve that in an optimal manner.”
Gopa Kumar, Associate Vice President, Isobar India says: “We are delighted with this new win and are looking forward to a long and mutually beneficial relationship with Kent RO Systems. This segment is increasingly getting fiercely competitive and hence our endeavour would be to provide innovative and effective digital solutions to Kent RO Systems.”
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
