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Kensico Digital appoints Hemant Patel as director data services

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MUMBAI: Digital marketing firm Kenscio Digital Marketing has appointed Hemant Patel to the post of director data services for its Mumbai operations.

This move is part of the company‘s expansion plans in India to stay abreast with the industry which is projected to grow to Rs 2.5 billion in the next two years.

According to an official communique from the company, Kenscio is looking at doubling its headcount by 2015 by tapping into the world class engineering and digital marketing talent pool available.

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Kenscio Digital co-founder and CEO Manjunatha K.G said, “Today we are positioned to address the growing need in the digital direct marketing space across the country and this expansion represents the next phase in Kenscio‘s growth strategy. With our larger presence, we are now better equipped to cater to more than 50 per cent of this market with broader and depth of solutions and services.”

Kenscio Digital co-founder and vice president marketing Saurav Patnaik added, “We are completely aware of the positive impact talented employees have on customers, more-so now with Indian CEOs, CIOs and CMOs beginning to discover the value of DDM. Kenscio‘s aggressive growth plans, not just covers the Indian market, but global markets such as Australia as well.”

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Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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