MAM
Kellogg’s to bring out Chocos ‘Star Wars Episode III’ pack
MUMBAI: Breakfast cereals major Kellogg’s has introduced a new Chocos Star Wars limited edition pack with the intention of giving the consumer an out of the world Star Wars experience.
The promotion is part of the global association between Kellogg’s and the season’s most eagerly awaited movie Star Wars Episode III. The partnership with Star Wars Episode III will be leveraged across most countries in the world through local promotions and products.
The limited edition pack food will be planet and star shaped keeping in line with the Star Wars theme. Creating the Star Wars adventure, Kellogg’s will be giving away specially designed battery powered light up saber spoons that light up in two attractive blue and red colors with the limited edition pack and saber maze game with every pack of Kellogg’s Chocos & Chocos Planet and Stars in India.
“Kellogg’s Chocos is built on the core equity of fun and adventure. Our aim is to bring a never before unique Star Wars Jedi experience through Chocos to kids across India. With specially designed planet and star shaped Kellogg’s Chocos, the special toy box packaging and the fun filled giveaways, kids can start the day with real Jedi action and watch the spoon light up when you push the button to activate the force within,” said Kellogg India managing director K. Venkatachalam.
“Our communication for Kellogg’s Chocos has been based on the adventure platform. Star Wars is all about adventure and linking Chocos with Star Wars Episode III was an obvious extension for us, thereby providing our consumers with the complete adventure experience,” Venkatachalam added.
The limited edition Kellogg’s Chocos Star Wars Episode III with the special toy box packaging, size 625 gms, will be available in stores across India for the period of May.
Brands
JP Morgan names Rahul Badhwar as senior country officer for India
HSBC veteran to drive growth and strategy as US bank strengthens India presence
MUMBAI: JP Morgan has appointed Rahul Badhwar as its senior country officer for India, signalling a renewed push in one of Asia Pacific’s most critical markets.
Badhwar, who joins from UK-based HSBC, brings three decades of experience in sales and trading, most recently serving as global head of corporate sales for markets and securities services in London. His career spans stints in India, Dubai and Hong Kong, giving him a strong international perspective.
He will replace Kaustubh Kulkarni, who left JP Morgan in September 2025 to join rival Citigroup. Badhwar will be based in Mumbai from July, report to Leenart, and join JP Morgan’s Asia Pacific Management Committee.
According to an internal memo reviewed by PTI, Badhwar’s responsibilities include expanding the bank’s full suite of offerings to clients, strengthening governance and controls, and supporting talent development and community initiatives.
JP Morgan operates across trade solutions, investment banking, and equity capital markets in India, employing more than 55,000 people nationwide. Badhwar’s appointment is expected to reinforce the bank’s strategy and growth ambitions in a market critical to its Asia Pacific operations.
