MAM
Kellanova’s Sonam Pradhan’s date with the Tata Mumbai Marathon
MUMBAI: We normally see her on stage dressed to the T like a corporate executive presenting or taking part in panel discussions around digital marketing and spends. But there’s another side to Kellanova head media & digital marketing Sonam Pradhan: she loves to run, she’s an avid marathoner.
And boy did she run at the twentieth Tata Mumbai Marathon which finished just a couple of days ago. When she crossed the finishing line, she had covered the full distance of the marathon – the full 42.195 kilometres. Kudos to her as many other media professionals ran only seven kilometers, or 10 kilometres, or the half marathon.
Which is what she had been doing so far and she expressed that on Linkedin:
“Finish the race, Never the run.Completed My First Full Marathon! 42.2 kilometres taught me discipline, resilience, and the power of consistency—lessons I carry into every aspect of life and work.She came. She ran. She conquered.”
We don’t know what her timing was like, but completing the marathon is no easy task and only a few million worldwide have managed to go the distance. For not only does it require physical strength and stamina, but it also calls for a lot of get-go spirit, the never-say-die attitude even if it feels like you are going to. Some say, the thirty fifth kilometre is when the body wants to give up and that’s when you have to draw up on your reserves – even if you have ran out of them – and go on. Once the thirty seventh kilometre is crossed, the legs tend to move forward on their own.
As they did for Sonam. And the following five kilometres were a cinch for her!
More power to this marketing & media professional!
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
