MAM
Kaya revamps brand identity, launches ad campaign
MUMBAI: Kaya Skin Clinic has launched a new advertising campaign post the complete revamp of its brand identity.
The new campaign is in line with the changing hopes and aspirations of today’s Indian woman and highlights the brand’s focused shift from a clinical approach to being the ultimate beauty destination.
Created by Kaya’ creative agency, Salt Brand Solutions, the television campaign introduces Kaya’s Signature Face Therapy range.
Kaya Skin Clinic marketing head Suvodeep Das said, “Our endeavour is now to communicate that the brand is not only a problem solver but also offers the consumer complete beauty transformations. As part of the repositioning exercise, we have also introduced a new portfolio of services. Our new TVC campaign portrays the brand in a contemporary, fresh and aspirational light”.
Apart from the TVC campaign, the company is deploying mediums like print, outdoor, digital and social media to promote its new identity. Kaya is also introducing the ‘Kaya Wall of Beauty’ initiative through its digital embassies to encourage consumers to share how Kaya redefined ‘beauty’ for them.
The initiative aims to create an engagement platform for consumers to post their experience at Kaya along with a picture for the world to see and appreciate.
“Kaya Wall of Beauty’ gives us a strong platform to engage with our six lakh consumers across the nation. This digital activation resonates with our new TVC’s thought and brings the experience alive with our consumers sharing their stories of how Kaya has made them look and feel beautiful,” Das said.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
