MAM
Kaya gives digital mandate to Ultraviolet
MUMBAI: Kaya Skin Clinic, from the Marico stable, has appointed Ultraviolet Digital Solutions to handle its digital duties.
Optima Advertising was handling the account. The website designing for Kaya is handled by Webchutney.
Ultraviolet COO Gautamm Mehra said, “Our understanding of the brand and its business worked in our favour. We‘ve been handling the social media duties of Kaya for a while now and the team understands the nuances and demands of the business. This, coupled with our strong search skill sets, enabled us to come up with a comprehensive value-enchancing proposition for the client.”
The digital strategy would be focussed heavily on search marketing along with a strong presence in social media. While display would be used tactically at certain points in time, search and social will form the backbone of the digital strategy.
Ultraviolet Digital Solutions, part of Crayons Communications group, has clients like Kerala Tourism, Gujarat Tourism and Incredible India, among others.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
