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Katy Xu is BBC Advertising’s regional director for Hong Kong, Greater China
MUMBAI: BBC Advertising, part of BBC Worldwide, the commercial arm of UK pubcaster the BBC, has announced the appointment of Katy Xu as regional director for Hong Kong and Greater China.
Xu will be responsible for BBC Advertising’s business in Hong Kong, Taiwan, Macau, Philippines and China, and starts with immediate effect.
Xu will be based in Hong Kong and report to senior VP sales Asia Sunita Rajan.
She joins BBC Advertising from Eurosport Asia Pacific where she was regional account director (Greater China, Thailand and Singapore) for two years.
Previous to that, Xu was regional sales manager for both Greater China and South East Asia at Microsoft Advertising, and regional account director (Asia Pacific) for MTV Asia. She has also held sales roles at Lycos Asia and ChinaQuest Software.
Key achievements over her past 12 years of international media background have included helping major Chinese brands such as Haier and Huawei launch their first ever international advertising campaigns – Haier sponsoring MTV Asia Awards in 2006, and Huawei (device) sponsoring the broadcast of London 2012 on Eurosport.
Rajan said: “With vast experience in both pan regional TV and digital, having worked with global media companies such as Viacom, Microsoft Advertising Solutions and most recently Eurosport, Katy is well poised to drive growth for our business from these markets with her expertise in multi-screen and content solutions Ad Sales and her added knowledge and fluency in Mandarin.”
Xu said, “I am delighted to have joined the BBC Advertising team, and am looking forward to working with businesses in Hong Kong and Greater China to promote their goods and services alongside some of the world’s best, most watched and most trusted content.”
She moves into the role vacated by Michael Rees, who has relocated to Singapore as BBC Advertising’s regional director for Singapore, Korea.
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Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
