Brands
Kartik Aaryan boards Thomas Cook’s borderless card campaign with youth appeal
MUMBAI: Thomas Cook (India) Limited has just dialled up the charm—and the Gen Z appeal—by roping in Hindi cinema heartthrob Kartik Aaryan as the brand ambassador for its foreign exchange business. The move, announced on 3 April 2025, is part of a strategic push to woo India’s youth with its freshly launched Borderless Travel Card.
The card is a slick multi-currency prepaid solution designed to make international travel less of a hassle and more of a flex. And who better to headline that message than the actor who already lives rent-free in the hearts of millennials and Gen Z? “I am excited to work with Thomas Cook India—a brand that is synonymous with not just pioneering travel but also innovative and youthful agility,” said Aaryan.
Kicking things off is a playful new campaign featuring Aaryan himself, where he explains forex woes to a fellow traveller while flaunting the Borderless Travel Card like it’s the ultimate travel hack. Think multiple cards, currencies and SIMs? Nah. This one card claims to do it all, and Aaryan is the guy telling you exactly why.
Thomas Cook EVP – foreign exchange, Deepesh Varma backed the move with data-driven confidence, “Our research reflects significant opportunity from Young India, and we are already witnessing an encouraging uptick in demand. Kartik is the perfect fit to inspire and address this powerful segment.”
The campaign will run across digital, social and connected TV platforms, ensuring every scroll and swipe gets a dose of Kartik’s forex finesse. For Thomas Cook, this isn’t just another ambassador play—it’s a bid to capture the imagination (and wallet) of India’s new-age traveller.
The Borderless Travel Card follows in the footsteps of Thomas Cook’s earlier successes like Study Buddy for students and EnterpriseFX for business travellers. With travel back on the agenda and wanderlust in full swing, the timing couldn’t be more pitch-perfect.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
