MAM
Karnataka govt. embarks on brand building
BANGALORE: The Karnataka government has signed a memorandum of understanding (MOU) with Bangalore Chamber of Industry and Commerce (BCIC) with an object of giving a fresh thrust to economic development in Karnataka and creating a brand identity for the state at the international level.
The government has faced a lot of criticism from the doyens of industry recently over issues like the cessation of the BATF (Bangalore Action Taking Force), the poor quality of infrastructure in the state, et al. Some of the IT giants have even shelved Karnataka based expansion sighting the poor conditions in the state as reason.
The MOU highlights the promotion of small and medium scale industries and enterprises through policy changes, creating a better and dependable infrastructure at par with world standards along with a host of other proposals.
The message the government wants to convey through the branding is that the policies of the coalition government are in favor of industry, mobilizing investments and helping in employment generation. It also tries to hold the earlier perception for its progressive ideological and pragmatic outlook.
MAM
WPP appoints Jane Geraghty Global CEO of Brand & Design
Veteran leader also named Global CEO of Landor in dual role.
MUMBAI: Jane Geraghty just landed the ultimate brand double-header because when you’re already running Landor, why not take the whole WPP design empire along for the ride? WPP has appointed Jane Geraghty as global chief executive officer of WPP Brand & Design while simultaneously naming her Global CEO of Landor. The dual role, announced via Geraghty’s LinkedIn post, positions her to lead the group’s specialist brand and design agencies at a time when clients increasingly demand stronger differentiation through multidimensional strategy and experience design.
Geraghty, who joined WPP earlier this year as chief client officer, brings over three decades of experience in marketing, branding and communications. She previously served as Global CEO of Landor (2017–2020), President for EMEA (2013–2018) and Managing Director (2011–2016), after earlier leadership stints at Saatchi & Saatchi, McCann-Erickson and Ogilvy in New York.
In her post, Geraghty said she was “thrilled” to step into the role, highlighting that branding and design are becoming critical for clients seeking differentiation. She emphasised the opportunity to harness WPP’s collective capabilities across agencies, noting that AI powered by WPP Open is already reshaping brand creation, management and global collaboration.
The appointment reflects WPP’s push to integrate its brand and design network more tightly, positioning it to deliver seamless, high-impact work at the intersection of business strategy and brand experience.
In an industry where creativity meets commerce, Geraghty isn’t just leading two titles, she’s steering the ship that turns brands from recognisable to unforgettable, one bold move at a time.
