MAM
Karnataka film body imposes restrictions on newspaper ad space
BANGALORE: Not satisfied with the loss of face and prestige resulting from the failure of the moratorium imposed on non-Kannada films in Karnataka, Kannada film industry is slapped with a new regulation – restrictive advertisement space for films promotions in Karnataka, starting 18 February.
As per the new decision, announced by Karnataka Film Chambers of Commerce (KFCC) VP Sa Ra Govindu, Kannada film producers can use a maximum of half page of ad space during the release of films and on completion of 50 and 100 days, while non-Kannada producers can issue a three column ad during the release of a new film, and during other occasions Kannada film ads will have to be less than half a page while those of non-Kannada films less than two columns. Films of producers not complying with this dictum face a screening ban across the state.
KFCC justifies its latest diktat by saying that this measure will end the disparity between producers who are well off and can spend huge amounts on ad space and producers who have financial constraints and can afford to place only smaller ads or no ads at all.
In an earlier decision by KFCC, ban was imposed on non-Kannada films, initially of twelve weeks, which was later curtailed to seven weeks and then further reduced to three weeks and ultimately fizzled out, after threats from the film industry across India.
KFCC claims that it has the backing of all the three bodies -producers, exhibitors and distributors, however how much say the non-Kannada film segment, which generally has deeper pockets than the Kannada film segment has in this matter is a debatable point.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
