Ad Campaigns
Kareena Kapoor Khan urges ‘Roz Ke Healthy Steps’ for World Heart Day
Mumbai: This World Heart Day (29 September 2023) Saffola, the legacy brand synonymous with healthy living and heart health, joins hands with Kareena Kapoor Khan to urge India to prioritise their health by taking #RozKaHealthyStep.
The Saffola 40 Under 40 campaign, a movement aimed at addressing the pressing issue of 60 ki bimaryiaan 40 mein by inspiring India to embrace healthier living, has already inspired over 25000 individuals to take the Saffola Lifestyle Score and choose a healthier lifestyle over the past eight weeks. To spread this message far and wide Saffola partnered with 40 young achievers and influencers, under 40 years of age, from diverse backgrounds who urged young India to take #RozKaHealthyStep towards a healthier lifestyle.
As World Heart Day approaches, Saffola aims to make this movement even larger and who better than Kareena Kapoor Khan, a living example of someone who has seen immense success in her career along with being an advocate for living a healthy lifestyle, to inspire millions more to join this health movement. The brand has released a video featuring Kareena Kapoor Khan, where she shares a powerful message with India about prioritizing their health.
Kareena Kapoor Khan in her inimitable style emphasises how neglecting one’s health could lead to missing out on key opportunities to enjoy moments of joy that make up life. For instance, not being present to receive an award, missing out on your child’s school performance or being unable to accompany your parents on their special anniversary trip, all leading you to depend on others to stand in for you during life’s important occasions, all because your health is not supporting you. She goes on to emphasise that in the face of ’60 Ki Bimaariyaan 40 mein’, referring to the rising trend of lifestyle diseases among young Indians, people are missing out on special moments of happiness.
Marico Ltd Somasree Bose Awasthi, Chief Marketing Officer, said, “The rising prevalence of lifestyle diseases among young Indians is a cause for concern, diseases that once happened at the age of 60 are now happening as early as 40. Hence, this World Heart Day, we want to remind everyone to take care of their health by eating right because if we truly want to enjoy moments of joy with our loved ones, we need to be healthy to be able to do so. We are proud to have partnered with Kareena Kapoor Khan, who is admired by millions, to encourage more and more people to take Roz Ke Healthy Steps and prevent 60 ki bimaariyaan in 40. As a health-centric brand, Saffola has always been committed to raising awareness about healthier living. With the Saffola 40 Under 40 initiative, our goal is to instil lasting habits that can enhance the lives of our consumers.”
The campaign comes at a time when a lack of focus on health has led to a significant rise in lifestyle diseases like obesity, heart disease, and diabetes impacting young Indians. Conditions and health issues that were once commonly associated with individuals in their 60s are now affecting Indians much earlier, at the age of 40 and under.
Start by checking your Saffola Lifestyle Score and Join the Movement today!
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
