MAM
Karan Shroff joins Unacademy as VP marketing
MUMBAI: The former head of brand marketing at Xiaomi India, Karan Shroff, has moved to join educational technology start-up Unacademey as vice president marketing. In his new role, Shroff will be responsible for planning the overall marketing strategies for the brand and will be based out of its Bangalore office.
Shroff shared the news of his departure from Xiamoi, where he worked for more than four years, via a LinkedIn post expressing his gratitude to the team he worked with during the stint and did “tons of launches, 100s of campaigns”.
He had joined Xiaomi in 2015 as senior marketing manager. He ranked up steadily and was overseeing all the campaigns pertaining to the overall image and positioning of the brand in India. He was responsible for some of the iconic campaigns like “Kiska Baja”, “Naya Note”, and also the brand’s first Guinness World Record.
Prior to Xiaomi, Shroff has worked with companies such as Herbalife International India Pvt Ltd, Bertelsmann, Wizcraft International Entertainment Pvt Ltd and Pixies Events.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
