Brands
Karan Johar adds star power to Nuuk’s smart style
MUMBAI: Now that’s what you call a reel good design! Filmmaker Karan Johar is bringing his trademark flair to the world of home appliances, teaming up with Nuuk for a multi-film campaign that celebrates the brand’s design-first philosophy.
Known for turning everyday emotions into cinematic moments, Karan channels that same touch into Nuuk’s new range, where sleek form meets smart function. The collaboration kicks off with Nuuk Brīsk, India’s first food-safe ILAG Ceramictech air fryer, a toxin-free innovation built for the modern kitchen.
The film, set in a stylish kitchen, captures Karan’s blend of drama and detail, showcasing an appliance that’s as safe as it is smart. With 8 preset cooking modes (including tandoor, crispy fry and ferment) and a 360 rapid air circulation system, the Brīsk proves design can be delicious too.
“I’ve always admired creations that combine innovation and intent,” said Karan Johar. “Nuuk’s design-first approach mirrors my belief that everyday experiences can be transformed through thoughtful design.”
Echoing this sentiment, Nuuk’s co-founders Gazal Kalra and Shalabh Gupta said the partnership brings together Karan’s creative sensibility and the brand’s mission to reimagine home living with purpose and polish.
The campaign will unfold through a series of stylish short films featuring Nuuk’s hero products, from air fryers to heaters and humidifiers, each crafted to highlight how design and function can beautifully coexist.
Since its launch in 2024, Nuuk has been redefining Indian homes with sleek, smart, and sustainable innovation. And with Karan Johar now in the frame, this partnership promises to make even kitchen counters feel red-carpet ready.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
