MAM
Kansai Nerolac reconstitutes its iconic ‘Ghar Ki Raunak’ jingle into a song
Mumbai: Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India. Titled as ‘Ghar Ki Raunak’, it is the first time that the jingle has been recreated into a song.
One of the most loved and recalled brand tunes present in the country, the historic Nerolac jingle has been winning people’s hearts over decades. The ‘Ghar Ki Raunak’ song has been sung in 8 popular regional languages viz: Hindi, Bangla, Malayalam, Marathi, Punjabi, Telugu, Tamil and Kannada, as the brand deepens its connect across audiences. The coming-of-age composition embraces contemporary arrangements and beats while keeping the nostalgia intact.
The versions have been sung by talented Bollywood and regional cine artists Nakash Aziz, Jonita Gandhi (Hindi), Shalmali Kholgade (Marathi), Gayathri Ashokan (Malayalam) and Antara Mitra (Bengali).
Speaking on the occasion, Mr. Peeyush Bachlaus, Head – Marketing, Kansai Nerolac Paints Ltd said, “Painting in India is considered synonymous with celebrations & happiness in our lives; be it big festivals or milestones like job promotion & welcoming a guest etc. A painted wall helps relive these celebrations even after they are over. The richness of our regions prompted us to explore occasions and weave them through the language of music that people would enjoy. Using the iconic Nerolac jingle was a natural choice.”
Mr. Bachlaus added, “Most of our older customers can relate to the iconic jingle. This song is a step forward, in addition to our revamped website in multiple languages, to connect with the younger audience.”
Composer Pritam Chakraborty, founder of Jam8 said, “Jam8 is setting a fantastic pace for itself as a platform for young musicians. They have created the music for the Nerolac ‘Ghar Ki Raunak’ song in 8 languages. I love the sound of it and want to congratulate the team on it. It is indeed a privilege to be associated with a legendary brand like Kansai Nerolac – a name and a jingle that we all have grown up with".
The song is being released on various OTT platforms, radio channels and social media.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
