Ad Campaigns
Kangana Ranaut TVC for MebelKart App
NEW DELHI: A new ad campaign featuring actor Kangana Ranaut showcasing the ‘Ease of Buying Furniture’ through a mobile application and getting them home delivered in one click was launched today by online marketplace MebelKart across television and digital platforms.
Conceptualized by Rajkumar Hirani Films, AskMe and MebelKart team, the campaign is going live on television today. The idea behind this TVC is to create a space in the furniture category highlighting the ease of buying furniture by just sitting at home and ordering.
The story is told from the perspective of a tech-savvy new age girl who uses technology to her advantage. She convinces her strict father and hoodwinks him that she was looking for furniture the entire day in her own impish way.
Speaking on the occasion, MebelKart co-founder and CEO Rahul Agrawal said: “There is a huge problem of service, warranty, design availability, cost effectiveness and brand absence in furniture market which is primarily unorganized. Our aim is to remove these hassles through technology and speed its growth by focusing on mobile sales, augmented reality-based app and the services market.”
“Home furniture market of India has observed a steady evolution over the past decade with a shift in customer perception to choose organized brands instead of developing furniture products from carpenters. The increase in knowledge about designs, wood materials and pricing schemes has propelled the Indian customer to choose more branded products,” AskMeGroup CMO & head of Digital Strategy Manav Sethi added.
AskMe holds a majority stake in the online furniture marketplace MebelKart. With furniture being available at AskMe.com now, one does not have to travel around to choose their furniture, instead all they need to do is browse through the wide range of furniture at AskMe. This is precisely what the advertisement suggests, with added flavor of Kangana’s acting skill.
Creative Director Karan Narvekar said, “Our interpretation of ‘Ease of Buying Furniture’ was quiet interesting and the campaign is completely based on hassle free shopping experience starting from search to the delivery of the product. It reflects the idea of designing every home in India at the most affordable prices with best services.”
To view the advertisement, please follow the link
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
