MAM
Kamal Oberoi to lead Quo in India
MUMBAI: M&C Saatchi‘s former CMD Kamal Oberoi is going to head the India outfit of Quo Global, the consultancy company that specialises in travel, tourism and hospitality industries.
Oberoi has been appointed as chairman of the India business. Also, Caroline Rowe, former head of the hospitality practice area for PR firm Perfect Relations, has joined as managing partner. The first office of the company has been set up in New Delhi.
Quo Global CEO David Keen said, “I believe we have brought together a team of thinkers who share the Quo philosophy that brand culture defines every aspect of the customer journey, not just the logo and tagline.”
Oberoi feels that the company‘s focus on the travel, tourism and hospitality industry is the USP. It can not be compared to any company which gives these services amongst other services as it won‘t be called focused.
“We are unapologetic about our complete concentration on what we believe to be an area of great excitement and potential in the coming decades. This will allow us to research, understand, and become experts in the hospitality, travel, and tourism sectors. We believe the very future of branding and communications is niche.”
“As we specialise in these services across the world, there was a gap felt for such specialised unit in India. We have a rich heritage and such services will be a help to people across. We have started with one office in New Delhi. We plan to be present in multiple locations but at this point of time building up the right talent is most important. We have offices in London and Bangkok and the expertise there will help us set our base in India too,” added Oberoi.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
