MAM
Kalpana Bansal to head Mudra’s LLC division
MUMBAI: Marketing communications firm Mudra has appointed Kalpana Bansal as its executive VP and head Leadership Learning and Change (LLC) division.
LLC was set up a couple of years ago by Mudra and it was the firms humar resources response to the need to identify, grow and nurture talent. Mudra MD and CEO Madhukar Kamat said, “At Mudra we put people first. It is great to have Kalpana on board. She is critical to our senior management team. With our people focus the LLC function is central to ourplans for the future. I look forward to kalpana’s contribution to our mission to build the Mudra Group into the most admired and valuable communications group in India. We are bringing our international partner DDB’s priceless philosophy – people, product and profit.”
Bansal said, ” It is indeed an honour to be associated with Mudra. Mudra has a legacy honed carefully over the last 25 years that has been built on team work. It is an exciting time to join the Mudra Group, helping in the process of change, nurturing leadership values and supporting ambitious growth plans with the right talent.”
Bansal joins Mudra from HR consulting firm Watson Wyatt. She has also worked with Star, IMRB and Tata-Unisys.
MAM
Ananta Das exits as head – brand PR for Prime Video India & APAC
Seasoned comms leader with nearly 20 years’ experience leaves after leading regional brand strategy.
MUMBAI: Ananta Das just hit the eject button on her Prime Video role because when you’ve scripted brand stories across continents, sometimes you need a scene change of your own. Ananta Das has stepped down from her position as head of brand PR for Prime Video India & APAC, marking a significant leadership transition in the streamer’s regional communications setup. Her replacement will be hired into a broader regional brand communications role reporting directly to APAC communications head Menon, indicating a restructuring of the hierarchy.
With nearly two decades in communications, Das brings a strong track record across major organisations. Before Prime Video, she handled brand and corporate mandates at Johnson & Johnson, Tata Global Beverages, and Colgate-Palmolive. At Prime Video she drove brand communications strategy across APAC markets, steering messaging for the platform’s expanding slate of originals, major content launches, and key industry initiatives.
The exit comes as Prime Video continues to scale its originals and regional presence in a competitive streaming landscape. Das’s departure opens the door for fresh leadership to shape the next phase of brand storytelling in one of the world’s fastest-growing entertainment markets.
For a region where content is king and attention is currency, transitions like this aren’t endings, they’re plot twists that keep the narrative moving forward.
