MAM
Kaizzen partners with TERI for World Sustainable Development Summit 2023 outreach
Mumbai: Kaizzen, a leading integrated communication agency, has partnered with The Energy and Resources Institute’s (TERI) to curate the media and social media outreach for the upcoming World Sustainable Development Summit (WSDS) 2023 to be held in New Delhi in February.
The 22nd edition annual flagship event of the not-for-profit, policy research organisation is scheduled to be held from 22nd February 2023 to 24th February 2023 at India Habitat Centre, Lodhi Road, New Delhi. WSDS 2023 will focus on the umbrella theme: Mainstreaming Sustainable Development and Climate Resilience for Collective Action.
Speaking on the occasion, TERI senior fellow and associate director Dr Shailly Kedia said, “The world is approaching the crucial midpoint of the 2030 Agenda and the sustainable development goals. It is time for the global community to accelerate actions on sustainable development and climate resilience. It has been more than 50 years since the United Nations conference on the human environment, popularly known as the 1972 Stockholm conference. But we still have a long way to go especially in terms of horizontal and vertical integration of sustainable development across spheres. The World Sustainable Development Summit 2023 is planned to take these deliberations forward and discuss the collective action needed to come up with concrete roadmaps for the future.”
After bagging the communication mandate for the event, Kaizzen CEO Vineet Handa said, “Kaizzen is proud to partner with TERI for the upcoming World Sustainable Development Summit 2023. It is one of the most important and impactful events around the world addressing pressing issues on climate change and sustainable development. It is a critical issue and it is necessary to take appropriate action on the issue to save mother Earth. We are grateful to TERI for this opportunity.” He added, “Communication – both online and offline – plays a pivotal role in sharing the deliberations with all the stakeholders. We are confident that Kaizzen will help to communicate our message on sustainable development to all the stakeholders. We are looking forward to work with the TERI to make the event a great success.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
