MAM
Kaizzen partners with TERI for World Sustainable Development Summit 2023 outreach
Mumbai: Kaizzen, a leading integrated communication agency, has partnered with The Energy and Resources Institute’s (TERI) to curate the media and social media outreach for the upcoming World Sustainable Development Summit (WSDS) 2023 to be held in New Delhi in February.
The 22nd edition annual flagship event of the not-for-profit, policy research organisation is scheduled to be held from 22nd February 2023 to 24th February 2023 at India Habitat Centre, Lodhi Road, New Delhi. WSDS 2023 will focus on the umbrella theme: Mainstreaming Sustainable Development and Climate Resilience for Collective Action.
Speaking on the occasion, TERI senior fellow and associate director Dr Shailly Kedia said, “The world is approaching the crucial midpoint of the 2030 Agenda and the sustainable development goals. It is time for the global community to accelerate actions on sustainable development and climate resilience. It has been more than 50 years since the United Nations conference on the human environment, popularly known as the 1972 Stockholm conference. But we still have a long way to go especially in terms of horizontal and vertical integration of sustainable development across spheres. The World Sustainable Development Summit 2023 is planned to take these deliberations forward and discuss the collective action needed to come up with concrete roadmaps for the future.”
After bagging the communication mandate for the event, Kaizzen CEO Vineet Handa said, “Kaizzen is proud to partner with TERI for the upcoming World Sustainable Development Summit 2023. It is one of the most important and impactful events around the world addressing pressing issues on climate change and sustainable development. It is a critical issue and it is necessary to take appropriate action on the issue to save mother Earth. We are grateful to TERI for this opportunity.” He added, “Communication – both online and offline – plays a pivotal role in sharing the deliberations with all the stakeholders. We are confident that Kaizzen will help to communicate our message on sustainable development to all the stakeholders. We are looking forward to work with the TERI to make the event a great success.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
