MAM
Kahani Designworks and Ek Type win Black Elephants
JAIPUR: The three day creative extravaganza of design and visual communication, Kyoorius Designyatra, reached its crescendo with the Kyoorius Design Awards 2016. On its 11th edition, a total of 22 Blue Elephants were awarded to those who have done remarkable work in the field, out of which Ogilvy & Mather took home four, followed close at heel by Open Strategy & Design with three Blue Elephants to their name.
Two Black Elephants (equivalent of a grand prix) were also won.
Kahani Designworks took home a Black Elephant, on top of their Blue Elephant, in the Design For Space category for ‘The State of Architecture’ which was done for Urban Design Research institute. The second winner of the prestigious Black Elephant was Ek Type in the Deign Craft category for their work titled ‘Baloo,’ which was done for Open Source through Google Fonts. This year Kyoorius Design Awards had received a total of 468 entries out of which 43 were the In-Book winners.
Five Blue elephants were won in the Branding & Identity category, with O&M and NH1 Designing claiming two each and BLOK winning one. Design for Packaging category saw two winners – Open Strategy & Design and Fitch — for their consumer packaging designs.
Four Blue Elephants were awarded in the Design for Communication category with winners including Ogilvy & Mather, Publicis Communication, Famous Innovations and Open Strategy and Design.
Design for Spaces saw four Blue and one Black Elephant, while three Blue Elephants and one Black Elephant were awarded in the Design Craft category. Open Strategy and Design and Dynamite Design each won one Blue Elephant in the writing for design category. Design for Good and Design for Book each had one Blue Elephant.
Kyoorius also awarded some of the future creative stars with the Kyoorius Young BloodAwards, which 353 entries with 14 Red Elephants being rewarded and 27 In-Book winners. “This year at Kyoorius Designyatra we aimed to bring together a group of divergent thinkers to encourage interactions and creativity. We hope people will go back inspired and with a new passion and vigour towards why they are a part of this ever-growing industry,” said Kyoorius CEO Rajesh Kejriwal , who organises this non-for-profit initiative with D&AD.
The awards were a culmination of the event on creativity and design that sparked fresh and new ideas among the attendees. The final day of Kyoorius Designyatra 2016 had an incredible speaker line-up that included Jon Marshall, Co-Founder & Creative Director, MAP, Singgih Kartono, Founder & Designer, Magno Design, Alex Daly, Founder, Vann Alexandra, Ronald van Schaik, Founder, Kaliber Interactive, Ayappa KM, Co-Founder, Early Man Film, Tap Kruavanichkit, Creative Director, Farmgroup, Ruchita Madhok, Principal, Kahani Designworks, Sameer Kulavoor, Founder, Bombay Duck Design and Sarang Kulkarni, Founder WhiteCrow. The speaker sessions ended with an interactive discussion with the legendary Michael Wolff, Founder, Michael Wolff & Co.
Designyatra is presented by Zee, and powered by The Patrika Group and has various partners such as Absolut, Zindagi, Colorplan, Nicobar, myPaperclip and many more.
Kyoorius Design Awards 2016 Winners List :
Kyoorius Young Blood Awards Winners List :
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
