MAM
Kahani Designworks and Ek Type win Black Elephants
JAIPUR: The three day creative extravaganza of design and visual communication, Kyoorius Designyatra, reached its crescendo with the Kyoorius Design Awards 2016. On its 11th edition, a total of 22 Blue Elephants were awarded to those who have done remarkable work in the field, out of which Ogilvy & Mather took home four, followed close at heel by Open Strategy & Design with three Blue Elephants to their name.
Two Black Elephants (equivalent of a grand prix) were also won.
Kahani Designworks took home a Black Elephant, on top of their Blue Elephant, in the Design For Space category for ‘The State of Architecture’ which was done for Urban Design Research institute. The second winner of the prestigious Black Elephant was Ek Type in the Deign Craft category for their work titled ‘Baloo,’ which was done for Open Source through Google Fonts. This year Kyoorius Design Awards had received a total of 468 entries out of which 43 were the In-Book winners.
Five Blue elephants were won in the Branding & Identity category, with O&M and NH1 Designing claiming two each and BLOK winning one. Design for Packaging category saw two winners – Open Strategy & Design and Fitch — for their consumer packaging designs.
Four Blue Elephants were awarded in the Design for Communication category with winners including Ogilvy & Mather, Publicis Communication, Famous Innovations and Open Strategy and Design.
Design for Spaces saw four Blue and one Black Elephant, while three Blue Elephants and one Black Elephant were awarded in the Design Craft category. Open Strategy and Design and Dynamite Design each won one Blue Elephant in the writing for design category. Design for Good and Design for Book each had one Blue Elephant.
Kyoorius also awarded some of the future creative stars with the Kyoorius Young BloodAwards, which 353 entries with 14 Red Elephants being rewarded and 27 In-Book winners. “This year at Kyoorius Designyatra we aimed to bring together a group of divergent thinkers to encourage interactions and creativity. We hope people will go back inspired and with a new passion and vigour towards why they are a part of this ever-growing industry,” said Kyoorius CEO Rajesh Kejriwal , who organises this non-for-profit initiative with D&AD.
The awards were a culmination of the event on creativity and design that sparked fresh and new ideas among the attendees. The final day of Kyoorius Designyatra 2016 had an incredible speaker line-up that included Jon Marshall, Co-Founder & Creative Director, MAP, Singgih Kartono, Founder & Designer, Magno Design, Alex Daly, Founder, Vann Alexandra, Ronald van Schaik, Founder, Kaliber Interactive, Ayappa KM, Co-Founder, Early Man Film, Tap Kruavanichkit, Creative Director, Farmgroup, Ruchita Madhok, Principal, Kahani Designworks, Sameer Kulavoor, Founder, Bombay Duck Design and Sarang Kulkarni, Founder WhiteCrow. The speaker sessions ended with an interactive discussion with the legendary Michael Wolff, Founder, Michael Wolff & Co.
Designyatra is presented by Zee, and powered by The Patrika Group and has various partners such as Absolut, Zindagi, Colorplan, Nicobar, myPaperclip and many more.
Kyoorius Design Awards 2016 Winners List :
Kyoorius Young Blood Awards Winners List :
MAM
How beverage brands are rethinking marketing strategies for weather-led demand
SLMG Beverages Private Limited joint managing director Paritosh Ladhani.
MUMBAI: As Sun climbs up the hemisphere, summer has clearly arrived in India. On 7th March 2026 Delhi registered a maximum temperature of 35.7 degrees Celsius which is the highest reading logged for the first week of March in the last 50 years. Climate Change has been prolonging summers by causing earlier spring warming, delayed autumn cooling, and more frequent, intense heatwaves that persist for much longer periods.
In an endeavor to stay ahead of the curve, Beverage Brands are shifting from fixed seasonal marketing tactics to weather responsive strategies backed by data-driven insights, flexible campaigns, and diversified portfolios to capitalize on unruly temperature spike. In 2025, India’s beverage market experienced a massive, heat-triggered surge with carbonated drinks and ice cream volumes spiking 20–25 per cent in the March quarter itself on the back of hottest February in 125 years.
Clearly campaign timelines are being advanced to reap the seasonal shift in line with the jumping mercury. In the Indian context where Cricket is nothing short of religion, big ticket tournaments like T20 World Cup, Indian Premier League, ICC Champions Trophy provide plethora of opportunities to calibrate marketing campaign designs and associated business strategies to associate refreshment with community viewing both outdoor and indoors. A new trend that has taken the world by storm is that of booking the theatres for bonhomie viewing. It has also opened avenues for joint marketing initiatives by the Multiplex and Beverage Brands.
Price disrupting small potions and value packs tend to drive significantly higher volumes owing to volumetric flexibility and affordability to the consumers. Ramping up of cold supply chains for transit and at point of sales (POS) are strategic business imperatives that again define success of beverage brands.
In the era of AI and Big Data it is easy to track and calibrate messaging based on daily or weekly weather changes. Geo-targeted digital advertisement campaigns are also being run during heatwaves to make the business and marketing imperative very contextual. These pre-emptive strategies fueled by real time data and technology immensely help beverage brands to adjust supplies to the areas that are likely to generate more demand.
Novelty brings premium to the FMCG Sector and Beverage Brands are no exception. Newer SKUs build up excitement in consumers besides imparting the scope of frequent revitalization of brand marketing campaigns. Ensuring continuum of supply chain across material suppliers, logistics providers, distributors/wholesalers, and retailers become a strategic business strategy imperative for beverage brands during peak season.
Carbonated drinks among other beverages including packaged mineral water sell like hotcakes in summers, a period where holiday season gives big impetus to sales volumes. Tying up with air carriers railways, amusement parks, malls, convention centers for inclusion in the onboard beverage deck also holds a big window of opportunity for brands.
Limited period diversification into special summer categories entailing juices and functional beverages to capture the broader hydration market is also a business cum marketing imperative that beverage brands eye on. This also brings to fore the responsible side of the brand placing the compass on wellness of consumers.
Seasons are cyclic, hence summers are inevitable. Further, due to anthropogenic climate change, summers surely have been staging prolonged appearance that keep bringing beverage brands on to their drawing boards frequently for strategizing business and marketing campaigns that are agile, refreshment-focused, visually dominant in retail, affordable, and optimally promoted through seasonal campaigns in above and below the line media.
