MAM
Kabeer Chaudhary named M&C Saatchi Performance MD – APAC
NEW DELHI: M&C Saatchi Performance has elevated Kabeer Chaudhary to managing director APAC. He replaces Chris Steedman, who will be returning to the UK.
Chaudhary, who has been with M&C Saatchi Performance since 2015, and has served in the role of managing partner for the past two years, will now lead the digital media agency across APAC.
"In Kabeer we have a leader, and a trusted partner to our clients. The decision to appoint him as the successor was easy. I am confident M&C Saatchi Performance will continue to excel with Kabeer at the helm. It has been an exciting journey since I first arrived in 2013. Kabeer is worthy of this new role and I wish him every success," Steedman said.
“I feel fortunate to have worked alongside Chris to get the agency to where we are today. I am excited to take on his role and hope to continue to build on the business momentum we have created in the Asia Pacific region in the past few years,” Chaudhary said.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
