Brands
K-Beauty favourite Frudia debuts in India via kindlife exclusive launch
MUMBAI: K-beauty lovers in India have a fresh reason to celebrate. Frudia, the cult-favourite Korean skincare brand known for its fruit-based formulas, has officially entered the Indian market through an exclusive partnership with kindlife, the fast-growing beauty and wellness platform loved by India’s Gen Z and millennials.
Derived from the words ‘fruit’ and ‘dia’ (Greek for ‘by’), Frudia blends decades of skincare science with the natural power of fruits. Its signature R Vita W process ensures the integrity of nutrients through low-temperature extraction, offering products packed with antioxidants and skin-reviving ingredients.
Kindlife founder & CEO Radhika Ghai shared her excitement, “Frudia is the OG of fruit-based skincare and resonates with our vision of making global K-beauty essentials easily accessible to India’s trend-conscious youth. This is just the beginning of a fruit-fuelled skincare revolution.”
The exclusive India launch features three hero products,
– Frudia citrus brightening cream (Rs 1,999) infused with citrus extracts for hydration, radiance, and antioxidant protection.
– Frudia blueberry hydrating honey lip balm (Rs 549) deeply nourishing, with a buttery texture that treats dryness.
– Frudia green grape pore control serum (Rs 1,799) lightweight hydration with pore-tightening tannins perfect for oily skin.
With over 1,000 brands and a community of 2.5 million, kindlife continues to shape India’s evolving beauty landscape. As the Korean wave sweeps through skincare trends, this collaboration positions kindlife at the heart of the movement bridging innovation, culture, and conscious beauty.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
