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JWT Worldwide announces new management structure for multinational accounts
MUMBAI: JWT Worldwide CEO Bob Jeffrey has announced a new management structure for the company’s support of multinational clients in an effort to strengthen and grow these important relationships.
David Lamb has been named executive VP, director of multinational clients with direct responsibilities over five of the agency’s worldwide clients. He will report to both Jeffrey and London-based JWT Worldwide president Michael Maedel, who share ultimate responsibility over all of JWT’s multinational clients.
Lamb, who has been based in New York as JWT’s worldwide director of account planning for the past four years, will assume responsibility for Unilever Foods, Diageo, Diamond Trading Company, Shell and HSBC. He will also lead the sharing of best practices among JWT’s Global business directors in an effort to forge more integrated, expanded and stronger client relationships.
His tasks will further include the pursuit of new multinational client relationships. Meanwhile, JWT New York co-president Rosemarie Ryan will add to her responsibilities by taking on responsibility for four multinational accounts run out of the New York office. They include Pfizer, Cadbury (Americas), Schick and Kimberly-Clark. Ryan continues to report to Jeffrey.
Jeffrey says, “As one of the world’s largest and most innovative global networks, we continually strive to provide exceptional service to our diverse roster of clients. This is yet another example of JWT pioneering new ways to offer global marketers the highest levels of intelligence and creativity. We are redefining the relevance of global agency networks for the 21st century.”
New York and London are two of JWT’s global centers of excellence for multinational clients. Lamb will be based in London, and will work closely with JWT Worldwide chief creative officer Craig Davis, who is also based there, and JWT UK and Ireland Group CEO Simon Bolton and JWT London executive creative director Nick Bell.
Maedel said, “David Lamb has proven himself to be a strategic resource time and again over his 20-year career at JWT. He has a keen ability to identify growth areas for our clients, and develop spot-on strategies that resonate with the consumer.”
Lamb joined JWT London in 1984 as a graduate trainee. In 1986, he joined JWT Toronto to work on Unilever Personal Care. Three years later, he moved back to the UK, where he became the youngest-ever board director of the London agency.
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Britannia 50-50 settles crunch vs melt debate with new TVC launch
Pant and Rodrigues front campaign reviving ‘Na Re Naa Naa’ jingle
MUMBAI:For three decades, 50-50 has played on the idea of duality, pairing two flavours in one cracker. With Cheeze Dipped, the brand shifts the spotlight from flavour to texture. Built with 22 baked layers for a structured crunch and enrobed in cheese for a smooth finish, the product aims to deliver a 50 percent crunchy and 50 percent melty experience.
To bring the contrast alive, the brand has rolled out a new TVC featuring cricketers Rishabh Pant and Jemimah Rodrigues. Conceptualised by Mullen Lowe Lintas Group, the film turns the Crunch versus Melt debate into playful banter, with Pant and Rodrigues embodying two distinct snack personalities. The back-and-forth builds to a simple resolution, both experiences can coexist in one bite.
Adding a dose of nostalgia, the iconic “Na Re Naa Naa” jingle returns in a refreshed avatar, reconnecting the brand with a new generation while nodding to its cricket-led legacy.
Britannia vice president marketing Siddharth Gupta said the brand has always celebrated contrast, from its early “Na Re Naa Naa” days to its cricket associations. With Cheeze Dipped, he noted, the idea moves beyond flavour and comes alive through texture. Bringing together male and female cricketing icons under 50-50 felt like a natural extension of that thought.
Rodrigues said the campaign’s central idea resonated instantly, adding that the lively exchange with Pant captures the crunchy versus melty debate in an entertaining way. Pant echoed the sentiment, calling the concept relatable and saying the playful banter made the shoot enjoyable.
Mullen Lowe Lintas Group president creative Sarvesh Raikar, described 50-50 as one of India’s most loved biscuits and said the new variant required a fresh expression of duality. The contrasting energies of Pant and Rodrigues, he added, offered the perfect metaphor for crunch and melt.
The Britannia 50-50 Cheeze Dipped Crunchy Layered Sandwich is currently available across select cities at leading retail outlets and on quick commerce platforms, inviting snackers to stop choosing sides and simply take a bite.
