Account
JWT wins Nokia creative account worth Rs 2 billion
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 9 August – 22 August 2007.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
art d‘inox (Jindal Stainless) | – | Media Cubic(Dentsu) | 60-70 million |
Bacardi Martini India Ltd | TME | Madison Media Plus (Madison – Delhi) | NA |
Bayer Healthcare (Diabetes Care division) | – | Starcom (Mumbai) | 150 million |
Canon India | – | Allied Media (Percept Group) | 400 million |
| Dentsu | |||
| CTC Mall | – | ZenithOptimedia | 1.5 billion (combined) |
| Future Brands (Strategic Planning) | |||
| Ranbaxy | |||
| HTC | |||
| Floriana Group | – | Motivator (Delhi) | NA |
| Future Brands (Implementation & Buying) | – | Future Works (Starcom) | 400 million |
Creative | |||
| Aegon Religare Life Insurance | – | Contract Advertising | 150-200 million |
| art d‘inox (Jindal Stainless) | Percept H | iki (Dentsu) | 60-70 million |
| Bajaj Capital | O&M | TBWA | 80-100 million |
| Emami Ayurvedic Products | Ambience Publicis | Fortune Communications | 30-40 million |
| K Lounge | – | 20-30 million | |
| Godrej SCA Hygiene | – | TBWA India | 200-250 million |
| Max (SET) | Euro RSCG | TBWA India | NA |
| Nokia | Bates David Enterprise | JWT | 2 billion |
| Skoda Fabia | – | Law & Kenneth | 200 million |
| Sony Bravia | – | JWT (Delhi) | 400 million |
| Staples Future Office (Staples-Future Group JV) | – | Saints & Warriors | 100 million |
| Suzuki Motorcycles‘ new scooter model | – | RK Swamy/BBDO (Delhi) | 120 million |
| Tata Green batteries | – | FCB Ulka | 200-250 million |
| VLCC (Personal Case Products) | M&C Saatchi | Equus Red Cell | 100 million |
Creative & Media | |||
Biba (Fashion apparels) | – | K-Factor | 50 million (combined) |
LeagueOne (BTL advertising) | – | ||
Modi Revlon | Bounce Design | ||
Incredible India (Bed & Breakfast campaign) | – | Span Communications | 10 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
