MAM
JWT wins creative duties of CVC
MUMBAI: JWT has won the creative duties of the Central Vigilance Commission (CVC) for three years.
The size of the account is pegged at Rs 1 billion a year.
With plans to launch a series of anti-corruption campaigns, the CVC had called for a pitch for its creative duties last year. RK Swamy BBDO and Ogilvy India were the other agencies shortlisted.
The Commission will adopt the Incredible India route and opt for out-of-home media for its campaigns. It will also use television and print to a certain extent.
Based on the recommendations of the Committee on prevention of corruption, the CVC, an apex Indian government body, was formed in February 1964. An autonomous body, the Commision is free of control from any executive authority and is responsible for monitoring all vigilance activity under the Central Government of the country..
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
