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JWT ropes in Lubna Khan as AVP and strategic planning dir
MUMBAI: JWT has roped in Lubna Khan as its associate vice-president and strategic planning director.
At JWT, Khan will be working on the GlaxoSmithKline account. Previously, she was senior planning director at Cheil Worldwide for nine months.
Khan began her career as a clinical therapist at Safdarjung Hospital in 1998. After working there for one year, she moved to the Indian Council of Medical Research (ICMR) and the University of California Los Angeles (UCLA), where she worked for a period of nine months.
For the next five years, she worked as a communication specialist in the health, wellness and fitness industry and in 2005, she joined BBC World Service Trust as communication specialist; she worked here for nearly three years.
Khan then moved to Rediffusion Y&R as partner strategic, where she worked for one year and seven months, before joining Wunderman International as brand planning director and working their for one year–till May 2010.
With a career spanning over 15 years, Khan is a specialist in consumer insight, brand strategy, creative planning, integrated marketing, communications research and digital branding.
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Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
