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JWT Mindset gets new leadership team
NEW DELHI: MUMBAI: JWT South Asia has announced two major changes in the leadership at the JWT Mindset, Hyderabad. JWT South Asia CEO, Colvyn Harris announced that MD Santha John will be taking up an advisory role as Chairman Emeritus and Ram Gedela will be taking over as a head of JWT Mindset effective from 1 January, 2014.
Santha John is an industry veteran with over 30 years of experience. She established Mindset Advertising. along with Ram Gedela in 1998 that grew into one of the most awarded agencies across Hyderabad’s key sectors. JWT acquired a majority stake in Mindset Advertising in 2011 and was renamed as JWT Mindset.
Before setting up Mindset, John was the senior vice-president at Saatchi & Saatchi, Hyderabad.
Ram Gedela was 31 when he co-founded Mindset. Gedela has a senior management degree from IIM Calcutta. He was formerly group account manager, Saatchi & Saatchi, Delhi; and headed the account management team on prestigious clients such as Panasonic and the DuPont brands.
Announcing this, Colvyn Harris said, “In recognition of her contribution in bringing JWT Mindset to the forefront and making it a leading advertising agency in the South of India, Santha will continue her association with JWT in an advisory role. It’s been a pleasure working with Santha over the years, as she has partnered us comprehensively in the growth of JWT. I would like to thank her for helping us spread our footprint in this region and her contribution to our success.”
JWT Mindset consists of a team of 47 people and offers a full-service range of creative services, strategic planning and execution in digital, print and television. Its major clients include Airtel (AP& Kerala), ADP, Broadridge Financial Solutions, Coromandel International, Dr. Reddy’s Labs, Food Fats & Fertilizers, Gati, HIL, HSBC, Oakridge Group, PHI Seeds, Videocon and LOT Mobiles amongst others.
MAM
Happy Pawdcast launches merchandise with The Souled Store
Season 2 success leads to co-branded line celebrating pet-parent bond.
MUMBAI: The Happy Pawdcast just gave fans something to wag their tails about because when your favourite pet show gets merch, even the couch starts feeling like a runway. Building on the momentum of Season 2 which reached over 14 million pet lovers, clocked more than 20,000 hours of content consumption and engaged over 23,000 users, The Happy Pawdcast has teamed up with The Souled Store for an exclusive co-branded merchandise collection. The line translates the podcast’s emotional core into wearable designs that celebrate the everyday bond between pets and their parents.
Hosted by Sonali Bendre and Icy Behl, Season 2 featured candid conversations with celebrity pet parents including Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor and Amala Akkineni. The episodes tackled responsible adoption, stray welfare, pet emotional well-being and debunked common care myths, earning strong resonance across digital platforms.
Sonali Bendre said, “Season 2 reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”
Rose Audio Visuals head of marketing & branded content Megha H Desai added, “With Season 2, The Happy Pawdcast evolved from a content property into a strong, community-led IP. The collaboration with The Souled Store reflects our approach to building meaningful extensions around our shows where audience insight, brand alignment, and scale come together.”
The Souled Store co-founder Vedang Patel noted, “Pet parenting today is as much about identity and expression as it is about care and responsibility. This collaboration allowed us to tap into a deeply engaged, emotionally invested community and co-create designs that feel authentic and accessible.”
Produced by Rosepod (the podcasting division of Rose Audio Visuals), the merchandise marks the podcast’s shift from audio-video content into a broader lifestyle IP, while aligning with The Souled Store’s focus on pop-culture-led, community-first products and its animal welfare initiatives through World For All.
In a pet-parent world where love often comes with a leash and a hoodie, The Happy Pawdcast isn’t just telling stories anymore, it’s letting fans wear them, proving the bond between humans and their fur-babies deserves more than likes, it deserves to be flaunted.
