MAM
JWT & Group SJR launch content marketing unit – Colloquial
MUMBAI: J. Walter Thompson and Group SJR, a unit of Hill+Knowlton Strategies have joined hands to launch a content marketing unit called Colloquial.
The joint venture brings together the creative talent and strategic rigor of J. Walter Thompson with the publishing and audience development experience of Group SJR.
Colloquial will build publishing environments for brands, specializing in content that builds loyalty and audience over time – short articles, infographics and visual stories for brands that are quickly conceived, made and shared. It is a content marketing unit that shows brands how to act like publishers and benefit from an always-on digital narrative, helping them build passionate and monetizable communities.
Colloquial will embody the intersection of advertising, publishing and public relations, with storytelling and creativity at its core. The new unit will share locations and draw on talent from J. Walter Thompson in key global markets including Australia, Brazil, Mexico, the United Kingdom and the United States.
“The launch of Colloquial is another piece of our strategy to continue building on J. Walter Thompson Company’s many assets to create solutions that build enduring and winning brands, while driving business growth for our clients. Content is the new currency. Colloquial will deliver both authentic narratives and the creative visual storytelling that brands are demanding and consumers want,” said J. Walter Thompson Company global chairman and CEO Gustavo Martinez.
Group SJR managing partner Alexander Jutkowitz will serve as Colloquial’s CEO.
“Successful brands innovate. Not only is that what J. Walter Thompson and Group SJR are doing with the creation of Colloquial, but it’s what we’re going to do for our clients — ensuring they have the ability to continuously reach targeted, ‘always on’ audiences with an array of engaging, high quality content that moves them,” said Jutkowitz.
In addition to Jutkowitz as CEO, Colloquial will be led by William (Billy) Sind as editorial lead; Jinal Shah as strategy lead; and Gillian Melrose as marketing lead.
“With the creative and strategic rigor of J. Walter Thompson, the creation of our digital agency network Mirum and now the launch of Colloquial, the J. Walter Thompson Company offers the full spectrum of content marketing to clients. We’re fortunate to have such great talent from across the advertising, public relations and publishing spaces, and know they’ll make a formidable team,” said J. Walter Thompson Company head of digital worldwide Stefano Zunino.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
