MAM
JWT discloses theme for Portfolio Night 11
MUMBAI: Portfolio Night has grown to be a global event, reaching creative hubs in every continent in an evening where the best of the present meet the best of the years to come. Now in its eleventh year, the event brings together thousands of young creative’s, hundreds of creative directors, dozens of city hosts in cities around the world, and a select few global sponsors, all in a one night only event across the planet.
JWT India brings to light the theme and its first video for Portfolio Night 11, scheduled to be held at the JWT India office on 22 May.
Given that aspiring advertising students foster a multitude of misconceptions about the industry and its people, JWT has suitably chosen their theme for this year’s Portfolio Night as ‘An Eye-Opener’. The entire concept is built around the hash tag #WhatIThinkAboutAdvertising. Students were asked to use this hash tag and tweet @pnmumbai11 their thoughts on what they think advertising is all about.
“Bust the myths and unveil the truth in the most realistic, simple fun way, that’s the effort on the “Eye Opener”. The truth may be a bitter pill to swallow but just like your work it’s time to come face to face with what advertising and you are really worth,” said JWT India national creative director Tista Sen.
The campaign will include social media, posters, TVCs, hoardings and radio spots on Radio Mirchi. As part of the overall campaign, a few advertising students were asked what they thought about advertising and these videos were seeded on the Portfolio Night Facebook page, urging people to tweet about what they thought about advertising.
The craziest of these tweets were selected to create posters, films and radio spots for JWT-Portfolio Night 11 campaign. The people whose tweets are being selected will be given prizes.
JWT- Portfolio Night 11 promises an evening with the country‘s top creative directors like Prasoon Joshi, Piyush Pandey, Ashish Khazanchi, Sonal Dabral, Amer Jaleel, Manish and Raghu Bhatt, Malvika Mehra, Santosh Paddy, Russel Barett, Carlton D’Silva, K S Chakravarthy (Chax), Ravi Deshpande, Josy Paul and Sagar Mahabaleshwar.
Scheduled to take place simultaneously in over 20 cities on this date across the world, including Athens, Austin, Beijing, Boston, Costa Rica, Johannesburg, Los Angeles, Montreal, New York, Paris, Sao Paulo, Stockholm, Tokyo and Toronto amongst others, Portfolio Night is an annual property of ‘ihaveanidea’, the creative founders and the world’s first and largest community of the international advertising industry.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
