MAM
JWT Bangalore bags the creative duties for Nike
MUMBAI: Celebration time at JWT Bangalore. After a six month scrutiny process by the sports accessory major – Nike; the agency has finally been bestowed with the creative duties of the same. The final race for the account was between the winning agency and O&M.
Earlier only the footwear brand – Nike Air was handled by Rediffusion DYR. Whereas now, JWT Bangalore will be handling Nike as a brand in its totality, which would be footwear, accessories and apparels.
Both Nike India marketing director Sanjay Gangopadhyay and JWT Bangalore senior vice president and general manager Dhunji Wadia confirmed the development to Indiantelevision.com late last night.
Gangopadhyay also stated that JWT Bangalore was chosen “For their strategic perspective and passion.” In the last couple of years, Nike in India had limited advertising, “but now there will be the full thrust behind brand advertising.”
The need for an agency for Nike arose as they decided to make their entry into India, a year and a half ago. Nike has in the recent past decided to come into India and set up its independent operations. Earlier Nike has licensed its brand to an Indian company – Sierra Industrial Enterprises, who looked after the marketing and sales of the brand.
Apparently, due to numerous complaints that Nike received about the quality of its product in India, the decision was made to have their own set up here.
The ad spends for the footwear, apparels and accessories major in India is a significant chunk. Interestingly, JWT Bangalore is the only agency that handles both Nike and Levi’s Strauss.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
