MAM
JWT appoints Mohit Hira as SVP & regional biz director
Mumbai: JWT India has appointed Mohit Hira as SVP and regional business director. He will be based in Delhi.
Hira has joined from NIIT where he was the chief marketing officer for their retail individual training businesses and the recently launched NIIT University.
JWT South Asia CEO Colvyn Harris said, “Mohit’s proficiency in creative, content and strategic planning skills and his experience as a brand custodian will work towards creating a great value proposition for our clients. His strong creative and digital capabilities make Mohit a great asset for JWT.”
Hira brings with him 26 years of diverse experience in advertising, marketing, print and digital media. He has also worked with The Times of India Group with ET and Navbharat Times and later went on to become the director of Times Internet.
Before joining the corporate world, he was with Contract Advertising (Kolkata and Delhi) and DDB Needham (Oman) where he had creative, account planning and business responsibilities.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
